Role Description The Senior Digital Marketing Coordinator owns the development, execution and coordination of digital marketing initiatives that drive brand visibility, customer engagement, and commercial activation across Zep Industrial’s priority markets. The role carries operational ownership for digital campaign delivery, marketing communications execution, digital channel management, and performance reporting aligned with defined Industrial Marketing Strategy priorities. The position is responsible for strategic direction and campaign objectives and requires progressive autonomy in managing marketing initiatives, accountability for execution outcomes, and a proactive mindset focused on continuous improvement of marketing effectiveness. Key Responsibilities - Digital Campaign Ownership and Execution: - Development and delivery of digital marketing campaigns across platforms including LinkedIn, email, web, and marketing automation channels. - Manage timelines, campaign components, and cross-functional inputs to ensure effective execution. - Drive digital marketing activities supporting product launches, innovation initiatives, and sales activation programs. - Digital Content & Asset Development: - Own the creation and production of digital marketing assets that support campaign delivery, including: - Social media graphics - Simple digital advertisements - Email campaign visuals - Website graphics and campaign support materials - Lead the development of case studies, blog content, and promotional materials that highlight Zep Industrial solutions, liaising with sales leads. - Ensure consistency with brand guidelines and campaign messaging. - Marketing Communications & Channel Management: - Own execution of marketing communications initiatives across digital channels aligned with approved campaign plans. - Manage content scheduling and coordination across marketing platforms. - Monitor engagement performance and implement improvements to enhance channel effectiveness. - Website & Digital Experience: - Manage website updates and campaign landing page readiness. - Ensure product and marketing content is accurate, current, and aligned with campaign priorities. - Contribute to SEO-focused content improvements supporting campaign performance. - Event Marketing & Sponsorship Activation (Digital): - Drive digital marketing participation related to events, including campaign promotion, communication support, and post-event content activation. - Manage digital sponsorship promotion and campaign visibility initiatives. - Contribute to maximising marketing value from event participation. - Marketing Automation & CRM Execution: - Own execution of email marketing initiatives and digital lead generation activities using marketing automation platforms. - Coordinate campaign workflows and support optimisation of marketing database utilisation. - Performance Reporting & Continuous Improvement: - Own monitoring and reporting of digital campaign performance metrics including engagement, traffic, and lead indicators. - Prepare campaign reports and contribute insights to improve marketing effectiveness. - Identify opportunities to strengthen execution processes and digital performance. - Marketing Tools, Training & Market Intelligence: - Complete internal training on marketing technologies and platforms (e.g. HubSpot), organised and funded by Zep Industrial. - Apply platform knowledge to improve campaign execution efficiency and reporting quality. - Conduct research into emerging marketing tools, competitor activity, and digital trends relevant to industrial target audiences. - Provide recommendations to leadership on opportunities to enhance marketing performance. - Cross-Functional Marketing Coordination: - Collaborate with product marketing, sales teams, and regional marketing stakeholders to ensure alignment and readiness of campaign deliverables. - Coordinate digital marketing materials supporting customer engagement programs and commercial initiatives. - Mindset & Approach: - Demonstrates ownership and accountability for execution outcomes. - Shows progressive autonomy in managing assigned marketing initiatives. - Proactively identifies ideas, improvements, and new tools to enhance marketing effectiveness. - Embraces AI and digital technologies to improve workflows and performance. - Maintains strong alignment with strategic priorities and business objectives. - Is committed to continuous learning and professional development. Qualifications - Experience creating digital marketing assets and campaign materials. - Familiarity with tools such as Adobe Creative Suite, Canva, or similar. - Working knowledge of HubSpot or marketing automation platforms. - Willingness to deepen expertise in marketing technologies. - Strong organisational and communication skills. - Ability to manage multiple campaigns and deadlines. - Interest in B2B, industrial, manufacturing, or technical marketing environments. Minimum Qualifications - Bachelor’s degree in marketing, Communications, Business, or related field. - 2–4 years of experience in digital marketing coordination or campaign execution roles. - Understanding of digital marketing channels including social media, email marketing, and web content. Our Values - Stewardship: We continuously improve the safety of our people and products, and we protect the planet by innovating solutions to reduce our environmental impact. - Passion for Problem Solving: We listen to our customers and actively work to find solutions for unique situations. We think creatively to innovate and seize opportunities that will drive growth and make all our customers’ and consumers’ lives better. - Empowerment: We encourage and lead our people to be accountable by equipping them to make decisions and own the outcome. - Expertise: We create innovative solutions and partnerships that are relevant to service our communities and customers. - Doing the Right Thing: We expect our people to understand ethical boundaries and be inclusive of other backgrounds, ideas, and perspectives. Demonstrating honesty, respect and integrity in all actions is always expected.

Role Description Most digital marketing manager roles are three layers removed from the people making decisions. This one isn't. You'll sit at a small table with the founders and the Director of Digital Marketing, and your read on the data will directly shape where seven-figure budgets go. You'll also walk into an environment that's different from what you're used to. If you're someone who genuinely works with AI — not just a few ChatGPT prompts, but actually integrating it into how you think and operate — you'll feel at home here. We take AI-driven product discovery seriously (GEO, AEO, AI Overviews) and you'll be part of those strategic conversations. And our $8,000+ average order value means that the work you do here has a weight to it — every decision lands harder, every mistake costs more, and every win compounds. We work with a performance agency that runs paid media across Meta, Google, YouTube, and CTV. You won't be in the ad accounts daily, but you'll be deeply involved — reviewing creative, questioning performance data, and collaborating on strategy. We also have a Social Media Manager who owns organic. Your focus is the space in between and around those functions: content, site experience, and campaign execution. If you want to be the person who executes a plan someone else already figured out, this isn't the role. If you want to be in the room where the plan gets made — and then own the execution — keep reading. Qualifications - 3-5 years in DTC ecommerce marketing, with hands-on execution across content and campaign management - Proficiency with Klaviyo (flows, segmentation, reporting) and Shopify Admin (discounts, product management, basic operations) - Strong writing skills — you'll be creating content that needs to be factually precise and persuasive at an $8K+ price point - Analytical rigor — you can navigate GA4 beyond surface-level dashboards - Technical literacy — you should be comfortable enough with the technical layer to identify when something is broken - Demonstrated ability to go deep: you synthesize complex information before acting, not after Requirements - Experience marketing high-AOV products ($1,000+) - Familiarity with GEO (Generative Engine Optimization) or a clear point of view on how AI is changing product discovery - Experience working alongside a performance agency - CRO experience or strong intuition for why visitors convert or don't - Comfort diagnosing technical issues in a browser - Any level of technical building ability (HTML, CSS, Liquid, JavaScript, Python) Benefits - A pivotal role at one of America's fastest-growing companies - A fully remote work environment that was rated a Great Place to Work® 2025-2026 - Flexible hours and attractive PTO schedule - Competitive compensation and benefits package - Opportunities to grow with the company and shape its ecommerce future

Role Description Du unterstützt den Aufbau und die Optimierung unserer SEO-Strategie – von Keyword-Analyse bis Content-Umsetzung. - Du wirkst aktiv an unserer Social-Media-Präsenz mit (Content-Planung, Erstellung, Publishing & Performance-Tracking). - Du recherchierst und begleitest operativ den Aufbau von Kooperationen mit relevanten Partnern, Influencern und Plattformen. - Du arbeitest eng mit erfahrenen Marketeers zusammen und bekommst direktes Feedback zu deiner Arbeit. - Du bringst eigene Ideen ein – und siehst, was daraus wird. Qualifications - Du bist immatrikuliert und benötigst ein Pflichtpraktikum im Rahmen deines Studiums (z. B. BWL, Marketing, Kommunikation, Medien o. Ä.). - Erste Berührungspunkte mit SEO, Social Media oder Content-Marketing – ob im Studium, eigenen Projekten oder Nebenjobs. - Hohe Eigeninitiative: Du wartest nicht auf Aufgaben, sondern bringst dich aktiv ein. - Strukturierte, selbstständige Arbeitsweise – auch remote. - Sehr gutes Deutsch in Wort und Schrift. - Nice to have: Interesse an Energie, Nachhaltigkeit oder Wärmepumpen-/Klimaanlagen-Themen. Benefits - Echte Aufgaben statt Kaffeekochen – du arbeitest von Tag 1 an relevanten Projekten mit. - Kleines Team, große Wirkung – kurze Entscheidungswege, direkter Draht zur Geschäftsführung. - Lernen von erfahrenen Marketeers – mit ehrlichem Feedback und Raum für eigene Ideen. - Remote-Setup – du brauchst nur Laptop und Internetzugang. - Übernahmeperspektive – wer liefert und reinpasst, bekommt die Chance, dauerhaft Teil des Teams zu werden.

Job DetailsJob Location: Off Premise - New Gloucester, ME 00000Position Type: Distance Education - Adjunct FacultyEducation Level: Graduate DegreeAbout Unity: At Unity Environmental University we are on a mission to make environmental education accessible and affordable to all. Our unique model combines a functional hierarchy and project-based structure through our four Sustainable Education Business Units (SEBUs) to promote collaboration and innovation (Distance Education, Sustainable Ventures, Unity @ Pineland). We prioritize our students' needs above all else, offering a variety of modalities, including hybrid, in-person, hyflex, and online. Our innovative and inclusive culture prepares students to tackle real-world challenges and cultivate the next generation of environmental professionals and leaders who can make a positive impact on our world. Our Mission: We are dedicated to delivering quality education and experiences that produce outstanding environmentally competent professionals and inspire individuals from all walks of life to steward sustainable ecosystems. About Enterprise Education: Enterprise Education provides an entirely asynchronous, online learning experience that adapts to the unique circumstances of each student. Our fully accredited bachelor's and master's degree programs, as well as non-degree credits, empower learners to shape their own educational journey. With 8 five-week terms for undergraduates and 5 eight-week terms for graduate students, our model offers unparalleled flexibility. You can learn at your own pace, and take breaks as needed. By using your everyday environment as your laboratory, you'll integrate your studies into your daily life. This makes our education ideal for busy professionals who seek to advance their careers while still honoring their commitments. We are committed to empowering our students to become the changemakers our world needs, wherever they are. The Opportunity: Unity Environmental University Career Edge seeks enthusiastic and experienced individuals to serve as Subject Matter Experts (SMEs) to support the development of undergraduate courses within our Workplace Readiness curriculum. These courses are part of Unity’s innovative, workforce-aligned academic model and are delivered in five-week terms as asynchronous, online courses designed for diverse learners. SMEs will collaborate closely with an academic dean and a learning experience designer to shape course content, learning activities, and assessments that are engaging, applied, and accessible to undergraduate learners. Course to Be Developed Digital Tools for Productivity (DIGI 2001) This course builds on foundational digital fluency by introducing tools that support personal and professional productivity. Students explore digital calendars, task management systems, project boards, spreadsheets, and note-taking platforms. Emphasis is placed on selecting appropriate tools for different contexts, organizing digital workflows, and developing sustainable productivity strategies that support academic, professional, and personal success. Students will: Use productivity software (e.g., calendars, task lists, spreadsheets) to manage academic or workplace responsibilities Compare and evaluate features of common workflow and task management tools Organize digital resources and projects for accessibility and clarity Reflect on digital tool use and develop personalized productivity strategies Role Responsibilities Advise on course scope and specific learning outcomes Select and/or design content that supports student mastery of digital productivity tools Translate real-world digital workflow practices into clear, student-facing instructional materials Develop applied assignments (e.g., workflow design, tool comparisons, productivity plans) Collaborate with academic leadership and learning designers in an iterative development process Ensure content is accessible, practical, and relevant across disciplines and career pathways Incorporate inclusive design and support for learners with varying levels of digital experience QualificationsRequired Qualifications Advanced degree in Information Technology, Business, Communications, Education, or a related field Demonstrated experience using digital productivity tools in professional settings (e.g., project management platforms, calendars, spreadsheets, collaboration tools) Strong understanding of workflow organization, time management, and digital efficiency strategies Ability to explain technical concepts clearly and accessibly for undergraduate learners Strong written communication skills, including the ability to create clear, student-facing instructions Ability to meet deadlines and work collaboratively in a remote environment Proficiency with standard computer applications (e.g., Outlook, Word, Excel) and familiarity with modern productivity tools Preferred Qualifications Experience teaching, training, or mentoring adult or undergraduate learners Background in online or distance education Experience with tools such as Trello, Asana, Notion, Microsoft Planner, Google Workspace, or similar platforms Experience designing workflows or systems for teams or organizations Familiarity with project management, operations, or administrative coordination Personal commitment to sustainability, workforce development, and Unity’s environmental mission Are you thinking about applying but unsure if it's the right fit? We encourage you to reach out anyway. We recognize that everyone brings different experiences and skills to the table. Take a chance and submit your application; you might be exactly who we're looking for. The Location Unity University's distance education curriculum is 100% online. Our Distance Education Adjuncts will teach remotely. Benefits This is a 1099 position and is not eligible for benefits. To Apply Interested and qualified candidates should click on the Apply Now button and submit a CV/resume, unofficial graduate transcripts, cover letter, and points of contact for three references.