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Frida logo
Frida

Frida Baby, also known as Fridababy or simply Frida, is an award-winning company dedicated to providing tools and tips that help simplify parenthood. In past hi

Brand Manager

Location

Sweden

Posted

68 days ago

Salary

0

Seniority

Senior

4 yrs expSwedishEnglish

Job Description

Brand Manager

Frida

• Gather, update, and identify gaps in written and visual assets for all e-commerce partners, ensuring accuracy, quality, and brand consistency. • Coordinate Frida’s owned and external e-commerce presence overhaul, including coordinating creation, gathering and submitting upgraded copy, visuals, and enhanced content, working cross-functionally with inhouse teams. • Ensure consistent representation of our products across customers, SKUs, and platforms - online and offline. • Monitor e-commerce content compliance and identify any deviations or missing assets. • Support and maintain the marketing and trade marketing calendars for the Nordics and the UK, ensuring timely alignment with global and regional priorities. • Monitor customer promotional calendars, ensuring our brand is represented, activated, and supported according to plan. • Coordinate physical production of marketing and promotional materials, ensuring on-brand execution and timely delivery to customers in accordance with launch plans. • Support and coordinate in-store merchandising productions, distribution, and timely setup across customer locations. • Ensure consistent brand visibility across digital and physical touchpoints, regularly reviewing execution quality and addressing deviations. • Track and meet customer revision deadlines, proactively communicating upcoming requirements to internal stakeholders. • Gather, maintain, and update SKUs, pricing, and all relevant product data per customer. • Manage and execute product submissions, ensuring accuracy and completeness of information. • Review and optimize product portfolio per customer, identifying gaps, new opportunities, and rationalization needs.

Job Requirements

  • 4+ years of experience in sales operations, account management, trade marketing, or e-commerce within FMCG consumer goods or similar industries.
  • Strong analytical mindset with excellent attention to detail.
  • Demonstrable experience working with trade marketing calendars and relevant productions.
  • Experience managing elaborate product data, pricing, SKUs, and digital content assets.
  • Understanding of both B&M and e-commerce merchandising, product setup, and content best practices.
  • Eloquence in customer communications and customer relationship building.
  • Ability to coordinate multiple deadlines, calendars, and customer requirements.
  • Proactive, resourceful, and able to work independently in a fast-paced environment.
  • Fluency in both Swedish and English are mandatory. Additional Nordic languages will be merited.

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