• Audit our existing brand presence across social and paid media • Propose updated content direction: voice, hooks, content pillars, and platform trends • Identify strategic gaps in storytelling or engagement and provide actionable solutions • Collaborate with internal content and ad teams to align messaging • Share competitor and market insights (Dubai & US focused) • Contribute to campaign direction and creative briefing (not day-to-day content creation)

• Unterstützung im Rollout des Online-Magazins durch Designarbeit (Arbeit mit InDesign) • Mitentwicklung des Online-Magazins durch Unterstützung der Redaktion und Grafik-Designerin • Erstellung und Bearbeitung von visuellem Content (z.B. für Social Media und Webseite) • Bearbeitung, Optimierung und Erstellung von Bildmaterial • Einblicke in Online-Marketing-Aktivitäten und Mitgestaltung der Aktivitäten.

• Provide content publishing and digital engagement support for Way Creative Studio • Publish timely approved content across designated social media platforms aligned with campaign content schedules • Ensure posts are properly formatted, tagged, and scheduled • Coordinate with the social team to align on messaging and amplification timing • Draft or adapt captions, headlines, and post copy for social platforms • Adjust messaging to meet platform best practices and tone • Monitor comments, platform trends, and emerging digital conversations • Flag notable engagement, platform moments, or potential issues to the team • Provide light community engagement support when appropriate • Assist with clipping, formatting, or light editing of content for social distribution • Maintain organized content folders, shared assets, and publishing schedules • Monitor post performance and engagement trends • Surface notable insights or platform issues to the Content Director

FIT4LESS SOCIAL MEDIA & CONTENT SPECIALIST Who is a Fit4Less Social Media & Content Specialist? The Fit4Less Social Media & Content Specialist is responsible for strategizing, planning and creating engaging and on-brand content that resonates with current and potential Members. As a skilled storyteller, this person is passionate about multi-media content creation and finding new ways to build brand awareness, brand loyalty/retention and increase sales. Working with Fit4Less Gives You: - Ongoing training and development to ensure a long and successful career path. - Unlimited growth potential. - Free Fitness Membership. - Group health care plans. - Fun and energetic atmosphere to come to every day! Job Summary: Creates and/or edits original content for a wide variety of channels including paid and organic social media (TikTok, Meta, YouTube etc.), videos, product/add-on collateral, video scripts, etc., to be on-brand. - Creates and edits in-house media content - Researches and monitors current trends so content and best practices are up-to-date and relevant - Assists departments with necessary video content creation Develops and executes a multi-channel content strategy to support business goals and strategic objectives. - Takes a data-driven approach to content creation with the ‘test and learn’ mentality and report monthly on findings. Analyzes, procures, writes, edits, distributes, manages, updates and monitors dynamic, user-generated and custom content to support overall corporate goals and initiatives. - Builds and manages relationships with Influencers and external vendors associated with content creation. - Negotiates Influencer and Content Creator contracts and manages deliverables. Engages in both proactive and reactive social media and brand reputation management. - Assists other Marketing Team members with execution of social media contests - Assists the Operations Team with social media customer service inquiries when required Our Ideal Fit4Less Candidate: - College degree in Marketing, Journalism, Communications or Public Relations - 2 years work experience - Advanced written and oral communication skills - Advanced knowledge of social media and content strategy - Advanced proofreading and editing skills with attention to detail - Intermediate creative thinking ability - Intermediate ability to understand data and adjust content strategy based on analytics - Intermediate knowledge of Work Operating Systems (e.g., monday.com), Canva, HubSpot, Meta Business Suite and/or similar - Intermediate knowledge of Adobe Premier Pro or similar video editing software Compensation: It is expected that the selected candidate will start at a base salary of $56,000. This position is eligible for bonuses in addition to the base salary. The annual range of expected compensation for the position is $56,000 - $72,000 determined by performance, time in the position and variable compensation earned. This job posting is for an existing vacancy. Diversity and Inclusion At Fit4Less, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs. Help Protect Yourself Against Recruitment Fraud Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites. Protect yourself: To help protect against potential hiring scams, please be aware that Fit4Less positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent or requested via email, phone, or text message; Please verify that the person you are communicating with has a @fit4less.ca email address. If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday. All job offers and requests for banking information or SIN should be completed only through, and when logged into Workday. We will never send or ask any Associate or Candidate to send this information via email, phone or text. Please verify that the person you are communicating with has a @fit4less.ca email address.