This is a remote position. We are seeking a skilled and results-driven Paid Media Specialist (Google) to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results. Key Responsibilities - Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI). - Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments. - Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization. - Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks. - Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive. - Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development. - Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency. - Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience. - Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize campaign downtime or inefficiencies. - Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency. Requirements - At least 2 years of AdWords experience, demonstrating proficiency in campaign creation, optimization, and analysis. - Strong knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Search (PPC), with a solid understanding of how they interrelate. - Google Ads certification is required to validate expertise in the platform. - Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments. - A dual monitor setup is required (at least 8GB of RAM) - Must have at least 25 MBPS internet speed Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent WFH setup - Work schedule is in EST (Monday-Friday only) - Opportunities for professional development and career advancement

• Strategic responsibility for complex Paid Search setups and international client accounts • Development and continuous improvement of cross-channel Paid Search and full-funnel strategies • Management and prioritization of operational measures with a clear focus on impact, scalability and sustainability • Establishment and further development of a consistent testing-and-learning culture in Paid Search — with clear hypotheses, regular tests and systematic derivation of learnings • Ensuring that new ideas, ad formats and platform features are continuously reviewed, tested and refined • Strategic consultancy on an equal footing — including sparring with clients and internal stakeholders • Subject-matter responsibility for the entire SEA/Paid Search team: methodologies, standards, quality and development • Enablement, sparring and professional development of colleagues in day-to-day operations • Conducting pitches, client presentations and internal knowledge-sharing and exchange formats

This is a remote position. The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention. You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role. Key Responsibilities - Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives. - Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output. - Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices. - Manage and mentor a team of media buyers, creative specialists, and CRO experts. - Foster a culture of collaboration, innovation, and performance excellence within the team. - Oversee recruitment, training, and professional development of team members. - Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions. - Implement A/B testing for creative elements, ensuring high-performing visuals and messaging. - Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates. - Develop and test hypotheses for ongoing CRO improvements. - Establish and build scalable processes for creative production, paid search, and social media marketing campaigns. - SOP creation. - Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency. - Maintain active certifications on Meta and TikTok platforms. - Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies. Requirements - 5+ years managing social ads with a strong focus on DTC/B2C campaigns. - 3+ years hands-on with Meta & TikTok Ads. - Expertise in email marketing and multi-channel campaign integration. - Skilled in CRO & A/B testing to boost conversions and landing page performance. - Strong creative eye and copywriting ability for consumer engagement. - Active Meta & TikTok Ad Certifications. - Proven leader with experience managing cross-functional teams. - Track record of building scalable workflows for creative and performance marketing. - Data-driven mindset with sharp analytical and optimization skills. - Excellent communicator, highly organized, and results-focused. Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent WFH setup - Work schedule is in EST (Monday-Friday only) - Opportunities for professional development and career advancement

Mit Bestandsfaktor entwickeln wir Aktionen, mit denen Versicherungsvermittler ihren Bestand gezielter aktivieren und Kunden relevanter ansprechen können. Und das mit KI skaliert! Wir brauchen dich, wenn du: - verstehst, warum manche Kampagnen funktionieren und andere komplett verpuffen? - Themen so aufbereiten kannst, dass Menschen reagieren - ein Gespür für gute Ansprache hast - kreativ bist, aber gleichzeitig stark in Struktur, Abstimmung und Umsetzung Denn wir suchen für Bestandsfaktor eine Person, die Kampagnen und vertriebsnahe Aktionen im Versicherungsumfeld mitdenkt, organisiert und operativ vorantreibt. Es geht nicht nur darum, Texte zu schreiben oder Dinge zu koordinieren - sondern darum, relevante Kampagnen sauber aufzusetzen, gemeinsam mit Kunden und Team umzusetzen und kontinuierlich besser zu machen. Aufgaben - Kampagnen und vertriebsnahe Aktionen für Kunden aus dem Versicherungsumfeld mitentwickeln - Inhalte, Ansprache und Ideen für unterschiedliche Themen und Zielgruppen vorbereiten - Kampagnen organisatorisch begleiten und intern sauber koordinieren - Mit dafür sorgen, dass Aktionen pünktlich, vollständig und in guter Qualität live gehen - Ergebnisse und Rückmeldungen aus Kampagnen strukturiert aufnehmen und für die nächste Runde nutzbar machen - Eng mit Kunden, Vertrieb und Technik zusammenarbeiten - Kreative Ideen in umsetzbare Maßnahmen übersetzen - Bestehende Kampagnen, Texte und Abläufe stetig verbessern - Bei Bedarf operative Aufgaben im Projekt- und Kampagnenmanagement übernehmen Qualifikation Wichtig: - Du hast ein gutes Gespür für erfolgreiche Kampagnen, vertriebliche Ansprache oder Marketingmaßnahmen - Du kannst kreativ denken und gleichzeitig strukturiert arbeiten - Du bist organisiert und verlierst auch bei mehreren parallelen Themen nicht den Überblick - Du arbeitest eigenständig und bringst Dinge zuverlässig ins Ziel - Du kannst dich gut in Kunden, Zielgruppen und vertriebliche Situationen hineinversetzen - Du kommunizierst klar und angenehm - Du hast Lust auf ein Umfeld, in dem man mitdenken und Verantwortung übernehmen soll Nice-to-have: - Erfahrung im Marketing, Vertrieb, Kampagnenmanagement oder Projektmanagement - Erfahrung im Versicherungsumfeld oder Interesse an der Branche - Erfahrung mit CRM-, E-Mail- oder anderen Kampagnentools - Gefühl für gute Texte, Hooks und vertriebsnahe Kommunikation - Spaß daran, Ideen nicht nur zu entwickeln, sondern auch sauber umzusetzen Benefits - Viel Verantwortung und Gestaltungsspielraum - Direkte Zusammenarbeit mit dem Gründer und kurze Entscheidungswege - Abwechslungsreiche Rolle zwischen Kreativität, Vertrieb und Organisation - Frühe Verantwortung in einem ambitionierten Umfeld - Remote-Arbeit mit viel Vertrauen und Eigenverantwortung - Die Möglichkeit, sichtbaren Impact zu haben und Themen wirklich voranzubringen - Ein kleines Team mit hohem Anspruch und wenig unnötigem Overhead