About LBC Mortgage LBC Mortgage is a Los Angeles–based mortgage company with over 20 years of industry experience. We specialize in helping clients secure the right financing solutions through a high-touch, trust-driven process. As we scale, our focus is to build a predictable, system-driven pipeline that consistently generates and converts qualified borrowers into funded loans. We are looking for a Fractional CMO / Head of Growth who will take full ownership of our marketing and lead generation strategy with one clear mission: increase funded loan volume. This is not a brand-awareness role — it is a performance and revenue-driven leadership position. Role Overview The Fractional CMO / Head of Growth will be responsible for building and optimizing a scalable growth system that improves lead quality, strengthens follow-up processes, increases application conversion, and drives measurable increases in funded loan volume. You will work closely with leadership, loan officers, and operations to ensure every marketing dollar and every lead is tracked, nurtured, and converted. Primary Objective Build and optimize a scalable system that consistently converts leads into funded loans. Key Responsibilities Funnel & Pipeline Optimization - Audit and optimize the full conversion funnel: Lead → Inquiry → Call → Application → Approval → Funding - Identify bottlenecks and breakdowns in: - lead quality - response time and follow-up discipline - application completion rates - approval conversion - loan officer performance - Improve conversion rates at every stage of the pipeline CRM Systems & Automation - Build and implement structured CRM workflows - Create automation systems for: - email sequences - SMS follow-ups - lead nurturing campaigns - appointment reminders and reactivation campaigns - Establish CRM discipline and ensure team adoption Growth Marketing & Lead Generation - Analyze and optimize lead sources including: - SEO - paid advertising (Google Ads, Meta, retargeting) - referral systems - partnerships and affiliate channels - Improve targeting and messaging for different borrower types and loan products - Optimize landing pages, lead forms, and conversion paths Sales Enablement & Performance Support - Work closely with the sales team to: - improve scripts and call structure - reduce lead drop-offs - increase closing ratios - improve follow-up speed and consistency - Help create a repeatable sales process aligned with marketing efforts Reporting, KPIs & Accountability - Establish clear performance KPIs and reporting dashboards - Track and report weekly pipeline metrics such as: - cost per lead - cost per funded loan - application-to-funding ratio - lead source performance - speed-to-lead metrics - Deliver clear recommendations based on data and execution insights What We Are NOT Looking For This role is not for: - brand-only marketers - social media managers - “awareness-focused” campaigns without measurable ROI - people focused only on clicks, impressions, or engagement metrics We need an operator who understands that the goal is funded loans. Ideal Candidate Profile - Proven experience scaling high-ticket, trust-based sales funnels (mortgage, lending, real estate, insurance, finance strongly preferred) - Strong understanding of conversion rate optimization and pipeline management - Hands-on execution mindset — not strategy-only - Experience working directly with sales teams and enforcing systems - Strong CRM and automation experience - Data-driven and highly analytical, but practical and fast-moving - Comfortable being accountable to revenue-driven KPIs Success in This Role Looks Like - Higher percentage of leads converting into applications - Faster response times and improved follow-up discipline - Increased funded loan volume month-over-month - Clear visibility into performance by channel and stage - Reduced dependence on founder involvement - Predictable, repeatable pipeline growth Why Join LBC Mortgage? At LBC Mortgage, you won’t be stepping into a slow corporate environment filled with meetings and vague branding goals. You’ll be joining a company with 20+ years of lending experience, strong operational foundations, and a clear mission: scale production through a predictable, high-performing growth system. This role is ideal for someone who wants to make a real impact. You will have the opportunity to build and own the growth engine, improve the full pipeline from lead to funding, and directly influence funded loan volume. We offer a fast-moving, performance-driven environment where results matter, leadership listens, and your work will be tied to real business outcomes — not vanity metrics. If you are a hands-on operator who enjoys building systems, optimizing funnels, and working closely with sales teams, LBC Mortgage is the place where your expertise will truly matter.

About LBC Mortgage LBC Mortgage is a Los Angeles–based mortgage company with over 20 years of industry experience. We specialize in helping clients secure the right financing solutions through a high-touch, trust-driven process. As we scale, our focus is to build a predictable, system-driven pipeline that consistently generates and converts qualified borrowers into funded loans. We are looking for a Fractional CMO / Head of Growth who will take full ownership of our marketing and lead generation strategy with one clear mission: increase funded loan volume. This is not a brand-awareness role — it is a performance and revenue-driven leadership position. Role Overview The Fractional CMO / Head of Growth will be responsible for building and optimizing a scalable growth system that improves lead quality, strengthens follow-up processes, increases application conversion, and drives measurable increases in funded loan volume. You will work closely with leadership, loan officers, and operations to ensure every marketing dollar and every lead is tracked, nurtured, and converted. Primary Objective Build and optimize a scalable system that consistently converts leads into funded loans. Key Responsibilities Funnel & Pipeline Optimization - Audit and optimize the full conversion funnel: Lead → Inquiry → Call → Application → Approval → Funding - Identify bottlenecks and breakdowns in: - lead quality - response time and follow-up discipline - application completion rates - approval conversion - loan officer performance - Improve conversion rates at every stage of the pipeline CRM Systems & Automation - Build and implement structured CRM workflows - Create automation systems for: - email sequences - SMS follow-ups - lead nurturing campaigns - appointment reminders and reactivation campaigns - Establish CRM discipline and ensure team adoption Growth Marketing & Lead Generation - Analyze and optimize lead sources including: - SEO - paid advertising (Google Ads, Meta, retargeting) - referral systems - partnerships and affiliate channels - Improve targeting and messaging for different borrower types and loan products - Optimize landing pages, lead forms, and conversion paths Sales Enablement & Performance Support - Work closely with the sales team to: - improve scripts and call structure - reduce lead drop-offs - increase closing ratios - improve follow-up speed and consistency - Help create a repeatable sales process aligned with marketing efforts Reporting, KPIs & Accountability - Establish clear performance KPIs and reporting dashboards - Track and report weekly pipeline metrics such as: - cost per lead - cost per funded loan - application-to-funding ratio - lead source performance - speed-to-lead metrics - Deliver clear recommendations based on data and execution insights What We Are NOT Looking For This role is not for: - brand-only marketers - social media managers - “awareness-focused” campaigns without measurable ROI - people focused only on clicks, impressions, or engagement metrics We need an operator who understands that the goal is funded loans. Ideal Candidate Profile - Proven experience scaling high-ticket, trust-based sales funnels (mortgage, lending, real estate, insurance, finance strongly preferred) - Strong understanding of conversion rate optimization and pipeline management - Hands-on execution mindset — not strategy-only - Experience working directly with sales teams and enforcing systems - Strong CRM and automation experience - Data-driven and highly analytical, but practical and fast-moving - Comfortable being accountable to revenue-driven KPIs Success in This Role Looks Like - Higher percentage of leads converting into applications - Faster response times and improved follow-up discipline - Increased funded loan volume month-over-month - Clear visibility into performance by channel and stage - Reduced dependence on founder involvement - Predictable, repeatable pipeline growth Why Join LBC Mortgage? At LBC Mortgage, you won’t be stepping into a slow corporate environment filled with meetings and vague branding goals. You’ll be joining a company with 20+ years of lending experience, strong operational foundations, and a clear mission: scale production through a predictable, high-performing growth system. This role is ideal for someone who wants to make a real impact. You will have the opportunity to build and own the growth engine, improve the full pipeline from lead to funding, and directly influence funded loan volume. We offer a fast-moving, performance-driven environment where results matter, leadership listens, and your work will be tied to real business outcomes — not vanity metrics. If you are a hands-on operator who enjoys building systems, optimizing funnels, and working closely with sales teams, LBC Mortgage is the place where your expertise will truly matter.

About LBC Mortgage LBC Mortgage is a Los Angeles–based mortgage company with over 20 years of industry experience. We specialize in helping clients secure the right financing solutions through a high-touch, trust-driven process. As we scale, our focus is to build a predictable, system-driven pipeline that consistently generates and converts qualified borrowers into funded loans. We are looking for a Fractional CMO / Head of Growth who will take full ownership of our marketing and lead generation strategy with one clear mission: increase funded loan volume. This is not a brand-awareness role — it is a performance and revenue-driven leadership position. Role Overview The Fractional CMO / Head of Growth will be responsible for building and optimizing a scalable growth system that improves lead quality, strengthens follow-up processes, increases application conversion, and drives measurable increases in funded loan volume. You will work closely with leadership, loan officers, and operations to ensure every marketing dollar and every lead is tracked, nurtured, and converted. Primary Objective Build and optimize a scalable system that consistently converts leads into funded loans. Key Responsibilities Funnel & Pipeline Optimization - Audit and optimize the full conversion funnel: Lead → Inquiry → Call → Application → Approval → Funding - Identify bottlenecks and breakdowns in: - lead quality - response time and follow-up discipline - application completion rates - approval conversion - loan officer performance - Improve conversion rates at every stage of the pipeline CRM Systems & Automation - Build and implement structured CRM workflows - Create automation systems for: - email sequences - SMS follow-ups - lead nurturing campaigns - appointment reminders and reactivation campaigns - Establish CRM discipline and ensure team adoption Growth Marketing & Lead Generation - Analyze and optimize lead sources including: - SEO - paid advertising (Google Ads, Meta, retargeting) - referral systems - partnerships and affiliate channels - Improve targeting and messaging for different borrower types and loan products - Optimize landing pages, lead forms, and conversion paths Sales Enablement & Performance Support - Work closely with the sales team to: - improve scripts and call structure - reduce lead drop-offs - increase closing ratios - improve follow-up speed and consistency - Help create a repeatable sales process aligned with marketing efforts Reporting, KPIs & Accountability - Establish clear performance KPIs and reporting dashboards - Track and report weekly pipeline metrics such as: - cost per lead - cost per funded loan - application-to-funding ratio - lead source performance - speed-to-lead metrics - Deliver clear recommendations based on data and execution insights What We Are NOT Looking For This role is not for: - brand-only marketers - social media managers - “awareness-focused” campaigns without measurable ROI - people focused only on clicks, impressions, or engagement metrics We need an operator who understands that the goal is funded loans. Ideal Candidate Profile - Proven experience scaling high-ticket, trust-based sales funnels (mortgage, lending, real estate, insurance, finance strongly preferred) - Strong understanding of conversion rate optimization and pipeline management - Hands-on execution mindset — not strategy-only - Experience working directly with sales teams and enforcing systems - Strong CRM and automation experience - Data-driven and highly analytical, but practical and fast-moving - Comfortable being accountable to revenue-driven KPIs Success in This Role Looks Like - Higher percentage of leads converting into applications - Faster response times and improved follow-up discipline - Increased funded loan volume month-over-month - Clear visibility into performance by channel and stage - Reduced dependence on founder involvement - Predictable, repeatable pipeline growth Why Join LBC Mortgage? At LBC Mortgage, you won’t be stepping into a slow corporate environment filled with meetings and vague branding goals. You’ll be joining a company with 20+ years of lending experience, strong operational foundations, and a clear mission: scale production through a predictable, high-performing growth system. This role is ideal for someone who wants to make a real impact. You will have the opportunity to build and own the growth engine, improve the full pipeline from lead to funding, and directly influence funded loan volume. We offer a fast-moving, performance-driven environment where results matter, leadership listens, and your work will be tied to real business outcomes — not vanity metrics. If you are a hands-on operator who enjoys building systems, optimizing funnels, and working closely with sales teams, LBC Mortgage is the place where your expertise will truly matter.

About LBC Mortgage LBC Mortgage is a fast-growing mortgage and lending company focused on delivering tailored financing solutions to clients across the U.S. We are building a strong, performance-driven team that values innovation, speed, accountability, and measurable results. We are seeking a strategic and hands-on Chief Marketing Officer (CMO) to lead the company’s marketing vision, drive scalable growth, and strengthen our brand positioning in the mortgage and lending market. Position Summary The Chief Marketing Officer will be responsible for developing and executing LBC Mortgage’s full marketing strategy, including lead generation, brand growth, digital performance marketing, content strategy, and marketing operations. This role requires a strong balance of high-level strategic thinking and execution ability, with a focus on measurable ROI and business impact. The CMO will work closely with the CEO, Sales leadership, and Operations teams to ensure marketing directly supports revenue targets and business expansion goals. Key Responsibilities Marketing Strategy & Leadership - Build and execute a comprehensive marketing strategy aligned with company growth goals - Establish LBC Mortgage’s brand identity and strengthen market positioning - Lead marketing planning, budgeting, forecasting, and KPI tracking - Create a culture of performance, accountability, and innovation within the marketing team Lead Generation & Growth Marketing - Own performance marketing channels (Google Ads, Meta, SEO, email, affiliates, retargeting, etc.) - Build scalable inbound lead generation systems for mortgage products - Optimize marketing funnel performance (traffic → leads → appointments → funded loans) - Improve conversion rates across all stages of the customer journey Digital Marketing & Website Optimization - Oversee website strategy, UX improvements, and landing page conversion optimization - Ensure marketing assets align with compliance and mortgage advertising standards - Collaborate with developers and content teams to improve user experience and lead capture Content & Brand Development - Lead content strategy for educational mortgage content (blogs, videos, guides, social media) - Ensure all content meets EEAT and YMYL standards - Develop messaging that communicates trust, authority, and customer value - Manage PR, partnerships, brand reputation, and public communication strategy CRM, Automation & Analytics - Implement marketing automation and lead nurturing strategies - Ensure CRM systems track lead sources, pipeline performance, and ROI - Develop reporting dashboards to support executive decision-making - Drive data-based marketing improvements and A/B testing initiatives Team & Vendor Management - Build, manage, and mentor internal marketing teams and contractors - Manage external agencies and vendors (SEO, PPC, creative, web development) - Set clear performance expectations and ensure deadlines are met Requirements - 7+ years of experience in marketing leadership roles (CMO, Head of Marketing, VP Marketing) - Proven success driving revenue growth through digital marketing and lead generation - Strong understanding of mortgage, lending, financial services, or regulated industries (preferred) - Expertise in performance marketing, SEO, funnel optimization, and conversion strategy - Strong analytical mindset with experience tracking CAC, ROAS, CPL, LTV, and funnel metrics - Experience managing teams, agencies, and multi-channel marketing budgets - Excellent communication and leadership skills - Ability to work independently, prioritize fast, and deliver measurable results Preferred Qualifications - Experience in mortgage lead generation or real estate lending marketing - Knowledge of compliance requirements for financial advertising - Strong understanding of CRM platforms and automation tools (HubSpot, Salesforce, Zoho, etc.) - Experience building brand trust in highly competitive markets What We Offer - Competitive salary + performance-based bonuses - Opportunity to build and lead the marketing department at a growing mortgage company - High-impact executive-level role with direct influence on company strategy - Remote flexibility - Fast-paced environment with room for creativity and ownership