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Human Connections
Senior Content Strategist
Location
California + 5 moreAll locations: California | Colorado | Connecticut | Maine | Montana | New York
Posted
56 days ago
Salary
0
Seniority
Senior
Job Description
Senior Content Strategist
ICU Medical
• Lead and own content strategies for product launches, campaigns, market education, and other initiatives • Collaborate with Sales and Marketing to identify messaging gaps and content opportunities • Define content types, channels, and formats needed across customer journeys • Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented • Own content calendars and lifecycle plans, including evergreen and content repurposing • Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling • Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning • Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels • Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights • Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions
Job Requirements
- Must be at least 18 years of age
- High School Diploma required
- Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
- 5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
- Experience leading cross-functional initiatives and influencing senior stakeholders required
- Experience in regulated, healthcare, medical device, or life sciences industries preferred
Benefits
- This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.
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