• Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+ • Define podcast positioning, content themes, guest strategy, and distribution • Ensure every episode and piece of content serves a clear strategic purpose • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies • Align content with buyer objections, market sophistication, and sales conversations • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader • Protect the founder’s time through leverage, systems, and repeatable formats • Create systems to repurpose, amplify, and distribute content across all channels • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

• Hold the line on aesthetics and craft while thinking conceptually and strategically. • Adapt to various brand styles, yet always identify opportunities to add unexpected interactive, environmental, and animation elements. • Collaborate with (and sometimes drive) design teams of 2-4 people per project. You’ll need to keep them in check and the quality high. • Present your work confidently, communicate project progress with clarity, and be ready to convince internal teams, clients, and vendors why your approach is the right one. • Exploit the latest tech, platforms, and generative AI to break new ground. We’re not here to do what’s been done before. • Keep a finger on the pulse of industry trends and emerging tech, so the work stays sharp and forward-thinking.

• Concepts and produces high-quality creative work • Mentor and manage a team of graphic designers • Quality assurance/brand consistency for all new game assets • Collaborate and brainstorm with leadership on new ideas • Accepts constructive criticism and applies feedback

• Lead and Develop the Creative Team — You’ll manage and mentor a team of two Senior Creatives, overseeing their growth, day-to-day output, and creative development. You resource them strategically across incoming projects and pitches, match the right creative to the right brief, and create the conditions for them to do their best work. You push the thinking—reviewing concepts with a sharp eye, asking the harder questions, and elevating ideas from good to great. • Vet Incoming Briefs and Set Creative Direction — Before a brief hits the team, it comes through you. You’ll assess incoming requests, ask the right questions to sharpen the creative problem, and set a clear direction that gives the team a running start. You know how to identify which briefs have real creative potential and how to reframe the ones that don’t—yet. • Be a Senior Creative in Your Own Right — This isn’t a purely managerial role. You’ll lean in and contribute directly to the work—reviewing and pushing concepts and presenting the work—especially on the highest-stakes pitches where Collectively’s creative reputation is on the line. You lead by example, and your creative instincts are as sharp as ever. • Represent Collectively In-Market — You’ll show up as a senior creative voice for Collectively in client conversations, industry events, and pitch settings—building relationships, establishing credibility, and putting a human face on our creative ambition. You’re comfortable in the room and know how to make the work land. • Turn Insights into Ideas — Great creative doesn’t start from a blank page—it starts from a tension. You’ll work closely with strategists to absorb audience research, digital trend signals, and category context, then guide the team in transforming that raw material into ideas with genuine creative conflict at their core: the friction between what a brand stands for and what culture is demanding, between what Gen Z expects and what surprises them, between the familiar and the unexpected. That tension is what makes ideas magnetic. • Collaborate Closely with Peer Teams — You’ll work in close partnership with your peers across Client Strategy, Business Development, and Strategic Development to build integrated, best-in-class work. This isn’t a handoff culture—you’re in the room together from brief to presentation, bringing creative thinking to bear at every stage and making sure strategy and creative are building toward the same vision. You thrive in this kind of collaborative environment and know that the best work comes from those relationships being tight. • Cross-Functional Partnership — You’ll partner closely with Business Development and Client Partnerships to bring creative thinking to business opportunities across net new pitches and key client programs. You’re comfortable moving between teams and genuinely enjoy the variety—one week cracking a campaign for a big CPG brand, the next in the world of luxury, beauty, or B2B tech. You flex your creative instincts to fit the category without losing your edge. And while social is home base, you’re equally comfortable thinking beyond it: from influencer-led events and experiential activations to influencer-led TV spots and fully integrated campaigns that show up everywhere a brand needs to be. • Tapped into Culture + Trends — You’ll help lead creative trend reporting and POV development, keeping teams wired into what’s shaping digital culture, social platforms, and Gen Z behavior in real time. You know the difference between a trend worth chasing and one that’s already peaked—and you know how to use that intelligence to build creative ideas with longevity, not just virality.