• Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs • Build and run an editorial calendar; coordinate with other content crafters to ensure standards • Optimize all content for SEO to better reach • Measure impact and perform analysis to improve critical metrics • Help with localization of process and content to ensure consistency across regions • Review and implement process changes to drive operational excellence

• You will be responsible for writing compelling, clear, and useful content that aligns with brand guidelines. • Create diverse content for the site, including articles, how-tos, and lists • Follow established style and substance guidelines • Receive and implement editor feedback • Submit up to 6 articles per week

• Research ideas and facts suitable for the assigned content/topic • Develop ideas derived from online/offline research and organize the same for further use • Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference • Write fresh content based on research and brainstorming by following instructions given by each document • Develop engaging content for articles, blogs, stories, and social media to entice and engage the audience • Proofread content for errors or additions and ensure that content is written as per instructions • Ensure that the web page content is edited properly to increase on-screen readability • Ideate creative and catchy titles for each piece of content

• Research industry-related topics, design and write creative content series that help our clients solve problems. • Create Email Blasts, Portfolios, Website/Marketing Material, Blog Posts, ..etc. • Assist with SEO and search engine ranking through content updates on websites. • Monitor, report on, and analyze the performance of new and existing content, adjusting and revising as needed. • Collaborate with the marketing team (designers and social media team) to develop effective content plans & coordinate multi-touch marketing funnels. • Manage several content production projects simultaneously. • Assisting in other aspects of the creative or research processes to create cohesive, accurate content. • Identify customers' needs and recommend new topics.