• Learn and manage all aspects of Digital Marketing, including Web Design, SEO, SEM as well as strategies. • Set targets and build strategies to help achieve them • Create and test ad copy for operational efficiency • Create and optimize landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results

• Understand the company’s Programs and Services and assist the team by raising awareness through various social media platforms • Create digital marketing implementation schedules, strategies, content, and other deliverables for a variety of media platforms • Email marketing campaigns - Develop and manage digital marketing campaigns • Launching and leading marketing initiatives and campaigns • Design, build and maintain company’s social media presence • Design and promote effective advertising campaigns, conduct research on market trends, and drive engagements to generate leads • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans • Exploring and working with different digital marketing tools

• Content creation for our Social Media Channels • Assisting in creating and executing a strategy for social media promotion • Management of social media channels under supervision of Marketing team • Collaborate with interns and practitioners of the Psychology and healthcare teams for creating social media campaigns

• Manage various aspects of our digital marketing strategy, such as SEO, CRO, social media, and PPC. • Post on social media - Facebook & Twitter using Buffer to manage the content. • Write blog posts twice a week and submit to our design team for publishing. • Create images and graphics for social media using Canva. • Help design certain aspects of the website using Divi. • Manage PPC campaigns and analyze data.