• Partner with business teams to gather, analyze, and document business and functional requirements • Act as a liaison between stakeholders, Salesforce developers, and technical architects to ensure alignment • Own and refine user stories, acceptance criteria, and business process flows using tools such as Jira and Confluence • Write clear, structured user stories following the format: “As a [role], I want to [action], so that I can [outcome].” • Facilitate requirement reviews and acceptance with business users • Create, manage, and prioritize the product backlog, ensuring it reflects the product vision and evolving business needs • Collaborate with cross-functional teams (analysts, developers, QA) to deliver high-quality solutions on time and within budget • Provide hands-on Salesforce configuration support and testing; support UAT planning and execution • Lead RUN activities for Service Cloud, Sales Cloud, and Media Cloud, ensuring tickets are properly managed, refined, and allocated • Work closely with offshore teams (primarily India), ensuring effective communication, priority alignment, and high-quality delivery • Drive continuous improvement initiatives and propose enhancements aligned with business goals • Maintain strong knowledge of Salesforce Media Cloud, Salesforce Industries (Vlocity), and relevant declarative capabilities • Support data quality initiatives and create reports/dashboards that meet stakeholder needs • Stay up to date on Salesforce releases and recommend relevant improvements

• Lead squads focused on AI solutions, ensuring alignment between business, technology, and strategy. • Define, prioritize, and manage the product backlog, ensuring alignment with the client's strategic objectives. • Conduct functional refinements, draft requirements, and write user stories. • Collaborate with engineering, architecture, design teams, and stakeholders to ensure value-driven deliveries. • Act as the primary point of contact between the business and technical teams, ensuring clarity of the product vision. • Monitor product metrics and user feedback to evolve strategy and prioritize deliveries. • Facilitate agile ceremonies and promote adoption of Scrum best practices and agile methodologies. • Track trends in Artificial Intelligence, GenAI, and technological innovation, identifying opportunities for business application.

• Help in developing and implementing product vision and strategy. • Meet regularly with key customer-facing teams to collect and analyse user feedback to shape new product ideas and user requirements. • Implements usage tracking and analyze patterns to validate new feature requirement. • Have strong solution skills in translating customer needs to product functionalities. • Work with the leadership team in planning the product roadmap. • Convert ideas to prototypes and demonstrate them to the key partners. • Stay on top of the market and competitions. • Act like an owner for the success of your product.

• Develop and execute a multi-year product roadmap for the business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products. • Establish and execute product lifecycle management plans for each product line, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization. • Provide strategic leadership to the cross-functional core team for product development projects. Provide input as the voice of customer through all stages of product development and provide clear direction to the cross-functional team. • Serve as the product expert, developing a deep understanding of the products to help manage product inquiries and customer issues. • Gather and evaluate customer input and be the product line champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and growth of market adoption. • Maintain a prioritized list of product initiatives and work closely with cross-functional partners to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance. • Work cross-functionally with stakeholders in other departments including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales. • Develop and deliver training for the sales force on a regular basis regarding new product introductions and initiatives. • Lead the development of the business growth strategy through OTI’s annual strategy playbook process. • Identify, assess and define new segments for marketing and sales to target, including development of positioning and key messaging and financial projections. • Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities. • Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives. • Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization • Work with sales team to support key accounts as needed to ensure successful sales and ultimate customer satisfaction • Partner with downstream marketing to develop and maintain the portfolio brand and ensure the integrity of brand look, feel and messaging • Support downstream marketing in the development of marketing materials and collateral. • Lead the development of the Long Range Plan 5-year financial projections for the business. • Regularly analyze financial metrics to assess the health of the portfolio of products. Determine trends leading to revenue and cost increases and declines and take action as needed.