• Lead the West region’s event marketing strategy by translating demand generation campaigns into high-impact regional plans, including ownership of targeting, tactics, logistics, metrics, and budget • Align the regional field marketing calendar with sales priorities, pipeline, and revenue goals, focusing on flawless execution and a superior end-user experience to accelerate the buyer’s journey • Deliver engaging and creative events and experiences that elevate Workiva’s brand and drive qualified engagement aligned to revenue marketing priorities • Serve as a trusted partner and advisor to sales leadership, driving cross-functional alignment across regional sales teams, ISRs, partners, and industry principals • Develop partner-inclusive programs by collaborating with partner marketing and sales teams to execute joint event initiatives aligned to regional priorities • Partner with marketing stakeholders to integrate relevant messaging, use cases, and assets into event tactics tailored for regional personas and segments • Leverage data insights to continuously measure and optimize regional field marketing programs, ensuring a direct impact on future strategy and ROI • Architect targeted 1:1 account-based event programs for top regional accounts in collaboration with sales and ABM leadership

Join Us at Pura—Reimagining Fragrance for the Future At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home. We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell. Why Join Pura? Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments. Your Role at Pura: Senior Lifecycle Marketing Strategist, Activation & Conversion This is the most externally facing and commercially driven leadership role on the Lifecycle Marketing team. You are not just managing a channel; you are building and scaling the acquisition and conversion engine that turns prospects into loyal Pura owners. A critical focus of this role is owning the retail to Direct-to-Consumer (DTC) conversion path, which includes building the strategy to migrate customers who purchase retail into our DTC subscription ecosystem. You are not inheriting a playbook, you are building one to capture “anonymous” retail buyers and turn them into high-value, long-term subscribers. As a Senior Strategist, you will be accountable for critical business outcomes, not just activity metrics, and will present strategy and performance directly to senior leadership. You must be a self-starter who thrives with autonomy, moves fast with imperfect information, and brings a growth marketing mindset to everything you do. What You’ll Own: - Retail-to-DTC Bridge: Architect the strategic conversion paths that turn "anonymous" retail buyers into known subscribers. You will design and influence the lifecycle systems that successfully migrate customers from physical aisles to our digital ecosystem. - Dual-Track Conversion Strategy: Resolve the complexity of our multi-channel funnel by optimizing two parallel paths: lead-to-first-purchase and retail-activation-to-subscription, balancing immediate revenue with long-term retention. - Integrated Campaign Authority: Act as the strategic lead for the promotional calendar. You ensure that brand moments and "one-time" events are architected to fuel sustainable, compounding subscriber growth. - Agency Leadership: Own the relationship with external partners by providing high-level strategic briefs rooted in audience psychology. You ensure agencies are held accountable for strategic quality, performance, and impact. - Cross-Functional Architecture: Serve as the primary lifecycle lead for Brand, Growth, and Product teams. You ensure a unified customer experience that connects the first touch to the final device setup. - Revenue Accountability: Define and own the "North Star" metrics for the activation funnel. You are responsible for reporting on retail capture rates, activation velocity, and the commercial health of new cohorts. - Strategic Mentorship: Elevate the team’s collective output by raising the bar for strategic thinking. You will mentor junior members on measurement rigor, brief writing, and operational excellence. What You Bring - 10+ Years of Experience: A seasoned background in marketing with a mastery of the conversion and activation stages of the customer journey in a high-growth environment. - Advanced Data Fluency: You don't just consume data; you architect how it’s used. You have the fluency to audit data structures, identify tracking gaps, and advocate for the technical setups required for real-time personalization. - Commercial Mastery: A proven track record of scaling subscription engines and optimizing first-purchase behavior to drive maximum Lifetime Value (LTV). - Technical Literacy: Advanced proficiency in Braze (or similar) and the ability to translate complex system data into clear, strategic narratives for executive leadership. - LTV & Retention Strategy: Deep understanding of how behavioral triggers and professional concepts drive both initial conversion and long-term subscription stickiness. - Leadership & Influence: Experience leading cross-functional strategy across Brand and Retail teams while mentoring junior talent to raise the team's operational bar. - Optimization Rigor: Experience building and executing sophisticated multivariate testing roadmaps that yield systemic, measurable improvements in activation rates. Bonus Qualifications - Data & CDP Optimization: Ability to facilitate a CDP transition by ensuring data architecture is structured specifically for high-conversion, real-time marketing. - Retail-to-DTC Expertise: Specific success in designing strategies that migrate "offline" retail customers and gift recipients into owned, brand-direct digital channels. - High-Growth & Premium Brands: Experience in a fast-scaling eCommerce environment or a premium consumer brand where "Scent Design" or aesthetic-led storytelling was central. Pura’s Story We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent transforms homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances. After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design. Pura’s Culture Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives. Join the Pura Team! We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. *All candidates are subject to a background check.

Join phData, a dynamic and innovative leader in the modern data stack. We partner with major cloud data platforms like Snowflake, AWS, Azure, GCP, Fivetran, Pinecone, Glean, and dbt to deliver cutting-edge services and solutions. We're committed to helping global enterprises overcome their toughest data challenges. phData is a remote-first global company with employees based in the United States, Latin America, and India. We celebrate the culture of each of our team members and foster a community of technological curiosity, ownership, and trust. Even though we're growing extremely fast, we maintain a casual, exciting work environment. We hire top performers and allow you the autonomy to deliver results. - 6x Snowflake Partner of the Year (2020, 2021, 2022, 2023, 2024, 2025) - Fivetran, dbt, Atlation, and AWS Partner of the Year - #1 Partner in Snowflake Advanced Certifications - 600+ Expert Cloud Certifications (Sigma, AWS, Azure, Dataiku, etc) Recognized as an award-winning workplace in the US, India, and LATAM Position Summary We are seeking a strategic, execution-oriented Director of Field Marketing to drive pipeline growth, accelerate deal velocity, and deepen relationships with key partners and priority accounts. You will design and execute high-impact programs, including executive events, industry activations, partner co-marketing, and targeted ABM initiatives aligned to sales priorities. Success in this role requires equal parts strategist, operator, and relationship builder. Key Responsibilities Regional & Account-Based Marketing Strategy - Develop and execute field marketing plans aligned to revenue targets, priority industries, and strategic accounts - Partner closely with Sales leadership to support pipeline creation, expansion, and deal acceleration - Translate corporate campaigns into localized, high-touch programs that resonate with buyers Event & Experience Leadership - Own the strategy and execution of partner events, executive briefings, roadshows, and third-party and owned events - Design memorable experiences that drive senior-level engagement and brand differentiation - Manage logistics, vendors, budgets, and post-event follow-up - Ensure seamless alignment with digital campaigns before, during, and after events Partner & Ecosystem Marketing - Collaborate with strategic partners (e.g., cloud providers, technology partners) on joint programs - Co-fund and co-execute campaigns that expand reach and credibility - Represent the company at partner events and ecosystem activities Pipeline & Revenue Impact - Deliver measurable pipeline contribution from field programs - Track performance metrics including attendance, engagement, influenced pipeline, and ROI - Optimize programs based on data and sales feedback Cross-Functional Collaboration - Serve as the primary marketing partner for regional sales teams - Coordinate with Demand Gen, Product Marketing, and Content to ensure message consistency - Provide field insights to inform broader marketing strategy Budget & Operations - Manage regional budgets and forecast program spend - Ensure efficient allocation of resources to the highest-impact activities - Maintain compliance with company policies and reporting standards Qualifications - 7–10+ years of B2B field marketing experience, preferably in technology, SaaS, or professional services - Experience working with partner ecosystems and co-marketing programs - Proven ability to drive pipeline and revenue through regional and account-based programs - Strong partnership skills with enterprise sales teams - Experience in planning and executing executive-level events - Data-driven mindset with strong analytical skills - Familiarity with ABM platforms and CRM/marketing automation tools (e.g., Salesforce, HubSpot, Marketo) - Excellent project management and organizational abilities - Willingness to travel up to 50% Leadership Competencies - Strategic thinker with strong business acumen - Hands-on executor who thrives in fast-paced environments - Strong communicator and influencer across functions - Customer-centric mindset - Creative problem solver with attention to detail Location & Time Zone Expectations This role is based in the US. - We are a remote-first company, and you should be comfortable working with a distributed global team. - Some flexibility may be required to collaborate across time zones with colleagues and clients. - Client needs may occasionally require flexibility in working hours to support key milestones or workshops. - This role may require frequent travel to attend customer meetings, field events, and partner activities. Benefits at phData US: - Remote-First Work Environment - 401k plan with company match - Dental and Vision insurance - Home Office Equipment Stipend - Annual stipend for Learning and Development - Competitive comp, excellent benefits, flexible PTO plan plus 10 Holidays (and other cool perks) phData celebrates diversity and is committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at phData. We are proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at People Operations.

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