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Digital Marketing Strategist
Location
United States
Posted
67 days ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing Strategist
Shine.com
• Develop and implement paid social media strategies to achieve business objectives and KPIs. • Create, manage, and optimize paid social campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. • Conduct thorough audience targeting and segmentation to maximize campaign effectiveness. • Collaborate with the creative team to develop compelling ad creatives and copy. • Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement. • Stay abreast of industry trends, algorithm changes, and emerging opportunities in paid social media. • Manage advertising budgets, ensuring efficient allocation and ROI. • Conduct A/B testing to optimize ad performance and identify opportunities for innovation. • Provide regular reports on campaign performance and key metrics to stakeholders.
Job Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- Proven experience as a Paid Social Specialist or in a similar role
- In-depth knowledge of social media advertising platforms and best practices
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Proficiency in using analytics tools and platforms to track and measure campaign performance
- Creative thinking and the ability to contribute innovative ideas to ad campaigns
- Excellent communication and collaboration skills
- Detail-oriented with a focus on quality and accuracy
- Certifications in social media advertising platforms are a plus.
Benefits
- A competitive remuneration package and employee benefits
- Flexible working arrangements designed to suit individual circumstances and family needs
- Birthday and study leave
- Wellness Days to allow you to focus on your own physical and or mental wellbeing
- A workplace where you can access 2 weeks additional leave each year so you can take that extra break with family or friends
- We applaud your need to give back to the community and give you 2 paid volunteer days each year to support one of our-affiliated charities
- A collaborative and fun culture
- A vibrant office space at our HQ in Hells Kitchen (Coming Soon)
- Plus, so much more!
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