• Product Strategy & vision: Define and own the long-term vision and strategy for Upper funnel ads products & Brand Safety, aligning it with broader business goals and market trends in the industry. • Requirements gathering: Gather insights from advertisers, users, and sales to understand their pain points and needs. Translate these insights into innovative Brand ads products that drive brand awareness, optimize CPMs, and uphold safety & suitability on our platform. • Leadership: Be the champion of Reddit’s Brand Ads & Safety products. Drive energy and excitement for the product area within the organization and help all cross-functional teams deliver holistic solutions that make advertisers successful. • Roadmap Ownership: Build and scale solutions that leverage Reddit’s unique DNA. Develop, prioritize, maintain, and execute the product roadmap for your area of ownership across all Reddit teams, balancing short-term wins with long-term innovation. • Driving execution: Choose success metrics, set goals, and create accountability within the company. Help them deliver against the roadmap. • Cross-Functional Collaboration: Work closely with engineering, data science, design, user research, sales, marketing, legal, and other teams to ensure smooth product development. Act as the glue that keeps stakeholders aligned and on track. • Communication: As a senior member of the Product Management team and the product owner of a core ads area, you’ll regularly communicate across functions and the entire ads team, including presenting to senior executives.

• Drive features from conception to successful implementation • Build stakeholder buy-in across Sales, CSM, and Support teams • Own your products completely, including support • Conduct field discovery to understand real dealership challenges • Specific Areas You Might Own: Workshop efficiency and technician communication tools, customer communication and notification features, digital workflow optimization for service departments, and tools that reduce paperwork and manual processes

• Contribute to the product roadmap by talking with customers, gathering functional requirements, and collaborating on the user experience in conjunction with product team members, software engineers, and internal stakeholders. • Prioritize projects across the organization to align with company strategy and shared priorities across teams. • Own a portfolio of initiatives, contributing to the roadmap and facilitating stakeholder discussions to drive clarity and progress. • Be a passionate product advocate and champion user needs in every decision. • Collaborate with and inspire internal partners (e.g., leadership, development, design, communications, finance, marketing, risk, legal) to execute the overall product vision and strategy. • Track and analyze product success metrics to understand the impact of releases and identify future product improvements. • Engage internal and external users to better understand their goals, workflows, and challenges. • Partner with user experience to support product discovery, usability testing, and customer feedback loops. • Serve as a go-to product expert for sales, marketing, and account management teams, helping them confidently represent Dwolla’s value.

• Lead the development and delivery of data products that support business strategy • Collaborate with cross-functional teams to define product vision and manage the product backlog • Ensure execution of data initiatives aligned with organizational goals and user needs • Prioritize and manage the data product backlog in alignment with organizational goals • Translate approved business requirements into clear, detailed user stories and acceptance criteria • Collaborate with Data Engineering, Business Intelligence, and Data Governance teams