The future of social media is distributed.
Director, Demand Partnerships
Location
New York
Posted
111 days ago
Salary
$160K - $200K / year
Seniority
Lead
Job Description
Director, Demand Partnerships
Insticator
• Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets. • Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation. • Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders. • Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising. • Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure. • Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners. • Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption. • Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders. • Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.
Job Requirements
- 7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
- Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
- Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
- Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
- Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
- Excellent communication, presentation, and stakeholder management skills.
- Comfort representing a company externally — at trade shows, conferences, and in client-facing settings.
Benefits
- Health, Dental and Vision Insurance
- Annual Performance Bonus
- Paid Time Off
- Company Holidays
- Flexible work schedule
- 401k
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