• Develop and implement a social media strategy • Create content (images, videos, Reels, Stories, posts) • Assist in creating paid ads campaigns • Community management & interaction with our target audience • Build and maintain partnerships with other brands & influencers • Analyze performance & optimize our content

Role Description We are looking for a Social Media Manager for a company of a trusted and accurate source of cryptocurrency market capitalizations, pricing, and information. Based in the United States, this company provides up-to-date data to millions of individuals, organizations, and exchanges worldwide. - Run the day-to-day operations of the company’s social platforms (Twitter/X, Instagram, LinkedIn, YouTube, TikTok, Facebook, Reddit, Telegram, etc.) - Engage in online conversations with the company’s social community about our services - Ideate unique and engaging social media ideas and campaigns - Develop and execute a comprehensive social media strategy aligned with the overall marketing goals and target audiences - Track performance metrics, measure the success of campaigns, and make data-driven decisions for optimization - Continue to grow current social channels, identify new platform opportunities to continue expansion, and identify opportunities and/or potential issues - Strategize and coordinate social media distribution of new research reports published daily and new product releases - Manage multiple social media accounts and campaigns simultaneously, adhering to timelines and deadlines - Coordinate with other teams to ensure a cohesive brand message across all channels Qualifications - 5+ years of professional experience in a Social Media Manager role - Strong writing skills and the ability to create engaging and compelling content for social media posts and campaigns - Previous experience in the crypto industry (i.e., Tokens, DeFi, Crypto Exchanges, Meme Coins, etc.) - Familiarity with social media management tools like SproutSocial, Google Analytics, Monday.com, etc. - Excellent verbal and written communication skills, with the ability to convey ideas effectively - Level of studies: Diploma, Bachelor, or Master Degree in Marketing, Communications, or similar - Language Requirements: Fluent/Native in English - Based in Europe/Dubai is highly preferred, due to co-worker locations/meeting time (Team is based across America, Europe, and SEA/East Asia) Hiring Process - Interview with hiring manager - Interview 2 - Interview 3

• Entwicklung viraler Content-Ideen • Erstellung von Reels, Posts & Bildideen • Schreiben von Captions & Hooks • Analyse erfolgreicher Inhalte • Unterstützung beim digitalen Wachstum regionaler Unternehmen

• Your focus will be on creating high-impact TikTok content (static and video) that strengthens our brand and helps couples discover Soy & Mochi • You will work directly with the founder to: Brainstorm, script, and create TikTok static carousels and videos that fit our brand vibe - videos can be faceless or with face (even better but not mandatory: you love to be part of the video/picture) • Research and define TikTok-specific hashtags, sounds, and trends • Edit and post short-form content optimized for reach & engagement • Analyze content performance and help adjust our strategy • Explore creative ways to grow our presence across TikTok and Reels