• Search for the synonyms for categories and vehicles for Google and other search engine • Search for the most important product features based on key search queries (distinction criteria for all product categories) • Search for new categories and parents to increase traffic • Proposal for optimizing product cards, linking and category branches • Excel spreadsheet / Google Sheets experience, making graphs in Google Sheets

• Search for the synonyms for categories and vehicles for Google and other search engine • Search for the most important product features based on key search queries (distinction criteria for all product categories) • Search for new categories and parents to increase traffic • Proposal for optimizing product cards, linking and category branches • Excel spreadsheet / Google Sheets experience, making graphs in Google Sheets

• Search for the synonyms for categories and vehicles for Google and other search engine • Search for the most important product features based on key search queries (distinction criteria for all product categories) • Analysis of the results of renaming the categories and added synonyms • Search for new categories and parents to increase traffic • Proposal for optimizing product cards, linking and category branches • Proposal for the distribution of keywords on the pages, the proper use of categories and their synonyms • Adding category / generic synonyms and product subtitle information to AWS. • Logging of category / generic name changes in Jira, Confluence, Google Sheets. • Mentor and review the work of lower-level professionals. • Work with semantics and search intent (Latent Semantic Optimization (LSO)). • Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas, making graphs etc.

• Mentor and review the work of lower-level professionals or lead a small team. • Develop a comprehensive strategy for the project/business line with the help of SEO TL. • Set and approve SEO/non-SEO tasks, work on the internal optimization of the project and analyze competitors and apply new practices to projects. • Monitor search engine algorithms and prepare projects for them in advance. • Identify factors that can affect SEO indicators, such as linking, link juice distribution, semantics, etc. • Test tasks, decompose tasks, research keywords and their synonyms for LSO and suggest ideas to increase organic traffic and sales. • Cooperate with other departments, such as content, translation, development, etc. • Develop an on-page SEO strategy and work with separate project/clone. • Coordinate a group: set technical tasks to programmers, content managers, designers, and translators and monitor the implementation of these tasks. • Analyze the future results of performing SEO tasks, make changes to the strategy based on this analysis. • Automate work by developing their own scripts or implementing third-party ones. • Design SEO structure and optimize new sections/projects. • Prepare monthly SEO reporting on their projects/skins. • Conduct advanced analysis of work results, based on it - define an optimization strategy, setting the SEO reports in Power Bi for traffic, sales and other KPIs. • Work with data sources, such as catalogs, technical documents, etc. and adapt data for promotion.