• Lead user research activities across the full project lifecycle • Plan and conduct qualitative and quantitative research • Identify and recruit representative users • Analyse research findings and translate them into clear recommendations • Work collaboratively with designers and stakeholders • Create and maintain user personas and journey maps • Advocate for user-centred design and accessibility • Ensure all research activities adhere to ethical standards.

• Conduct thorough data analysis to draw out insights into how our users are interacting with the website, moving from page to page. • This requires Google Analytics & Shopify expertise. • Define and analyze KPIs to track user buying behavior and engagement with the website. • Journey mapping and funnel analysis, understand and improve how users are moving through the funnel, how to solve for high abandonment/bounce. • Draw qualitative insights about user experience from quantitative data. • Conduct A/B Testing to measure site performance with design variations and improve conversion rates. • Skillfully identify and translate key findings into insights and communicate recommendations to clients to influence site improvements. • Translate research goals into research questions and an appropriate test plan that adheres to user research best practices. • Conduct usability tests, surveys, interviews, and other related interaction studies to gain a better understanding of our users and identify opportunities to improve the user experience.