• Own the execution of the 2026 CRO roadmap. While the strategy is established, you will have the autonomy to adjust, pivot, or double-down based on real-time A/B test results. • Serve as the product lead for two squads— both focused in Web CRO for different portions of the same user journey. • Partner with our Data Team to define tracking requirements, analyze A/B test performance, and build visualization reports in Tableau. • Work closely with Product Designers to bridge the gap between qualitative research and quantitative data, ensuring every experiment is both user-centric and business-aligned. • Align with Marketing on content and PPC initiatives and coordinate with the Z4 (Internal Apps) PM to ensure seamless data flow across our ecosystem.

• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints. • Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards. • Manage a team of CRO specialists, providing direction on test priorities, coaching on experimentation rigor, and ensuring consistent output quality. • Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team. • Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals. • Maintain a prioritized CRO backlog tied to business outcomes, not idea volume. • Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel. • Translate experiment results into actionable insights and clear recommendations for stakeholders. • Keep the team current on CRO tools, tactics, and trends — and know when a new approach is worth testing vs. noise.

• Understand and present Veeva RTSM to inspire prospect interest • Manage relationships with key stakeholders across the business and IT • Meet/exceed pipeline generation and revenue targets • Contribute to team quarterly and annual sales goals • Manage complex sales cycles, utilizing internal and external resources as appropriate • Keep current with industry trends and engage customers in addressing their business challenges • Act with urgency, integrity, and a focus on the customer

• Understand and present Veeva RTSM to inspire prospect interest • Manage relationships with key stakeholders across the business and IT • Meet/exceed pipeline generation and revenue targets • Contribute to team quarterly and annual sales goals • Manage complex sales cycles, utilizing internal and external resources as appropriate • Keep current with industry trends and engage customers in addressing their business challenges • Act with urgency, integrity, and a focus on the customer