• Running link building campaigns • Researching and reaching out to partners (LinkedIn, email, other channels) • Negotiating link exchange deals • Organizing your workflow and reporting results • Working in English (client & team communication)

• SEO and SEM for online e-commerce store(s)

• Create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences • Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy • Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences • Upload and publish content that follows the latest SEO best practices and fits our local tone of voice • Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement • Maintain a high level of quality and consistency in alignment with Canva's brand guidelines • Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality • Work closely with the wider Vietnam SEO team to align on goals, priorities, and SEO best practices that drive growth • Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production • Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs • Contribute local market intelligence and user insights that inform content priorities and opportunity identification • Build relationships across functions to understand how your content work supports broader country initiatives • Stay curious about emerging search and discovery trends in your market • Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country • Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends

• Build high-quality backlinks for priority landing pages in Vietnam while exploring brand mention opportunities • Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets • Write personalized, culturally fluent outreach emails that resonate with Vietnam publishers and editors • Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements) • Identify key platforms where our brand can gain beneficial recognition • Explore how content is prioritized across various sources • Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed • Enhance productivity with AI: Utilize AI tools for tasks like research, drafting communications, and analyzing responses • Run and document experiments: Design and execute A/B tests on outreach tactics