Title: Performance Marketing Specialist Location: Philadelphia, PA time type: Full time job requisition id: Essity260419 Hybrid Job Description: Who We Are Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors. About the Role Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance. The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role. We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.  What You Will Do - Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization. - Campaign Objective & KPI Development: Partner with cross‑functional stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Ensure all strategies align with broader business and growth priorities. - Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI. - Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights. - Holistic Performance Management: Adopt a top‑down analytical approach across brand, category, product family, and SKU levels. Maintain consistency and strategic alignment across all layers of the product hierarchy. - Actionable Insights and Growth Strategy: Develop and deliver actionable insights to accelerate sales across major e‑commerce channels, including Amazon, Walmart, CVS, Target, and Walgreens. Support both paid media initiatives and organic growth strategies to enhance product visibility and ranking. - Media Strategy & Optimization: Lead the strategy, execution, and continuous optimization of onsite and offsite media campaigns, including Sponsored Products, Sponsored Brands, and Display advertising. Who You Are - Bachelor’s degree in Marketing, Business, or a related field. - Experience with e-commerce platforms (Amazon, Walmart, Criteo) required - Strong Excel skills for data analytics and reporting. - Excellent communication skills to convey insights and recommendations effectively. What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Compensation and Benefits: Competitive annual salary + annual incentive bonus/sales incentive + benefits Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience. Along with competitive pay you will be eligible for the following benefits: - United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance - Wellness program provided through Rally - Healthcare and Dependent Care Flexible Spending Accounts (FSA) - 401(k) with employer match and annual employer base contribution - Company paid Basic Life, AD&D, short-term and long-term disability insurance - Employee Assistance Program - PTO offering with Paid Holidays - Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance - Employee discounts program - Scholarship program for children of Essity employees. Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards Additional Information The Company is committed to equalemployment opportunity and providingreasonable accommodations to qualifiedcandidates and employees pursuant toapplicable law. We value and encouragediversity and solicit applications from allqualified applicants without regard to race,color, gender, sex, age, religion, creed,national origin, ancestry, citizenship, maritalstatus, sexual orientation, physical or mentaldisability, medical condition, military andveteran status, gender identity or expression,genetic information, or any othercharacteristic protected by federal, state, orlocal law. Together, we are improving lives, every day Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

• Develop, implement, and continuously optimize Amazon Advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) • Manage, monitor, and adjust campaigns to achieve clients' performance goals • Create and analyze detailed performance reports to identify opportunities and derive clear, actionable recommendations • Present results and advise clients on the most effective Amazon Advertising measures • Collaborate with internal teams (Content, Account Management) to create synergies and ensure optimal performance • Conduct trainings and workshops for clients and internal staff on Amazon Advertising topics

• Hands-on management of campaigns from setup through final billing • KPI monitoring and reporting • Active liaison with operational teams • Support in visualizing campaign results • Ongoing communication with commercial and tech partners

• Own programs designed to drive qualified pipeline through lead buying, content syndication, and affiliate advertising. • Work cross-functionally with Sales, Demand Generation, Marketing Operations, and Content teams. • Strategic and analytical, uncover new growth opportunities. • Optimize return on ad spend (ROAS) across multiple vendors and partners. • Manage the company’s affiliate program including partner recruitment and onboarding. • Define commission structures, monitor traffic quality, and identify co-marketing opportunities. • Manage relationships with lead vendors, define lead qualification criteria, and monitor lead quality. • Plan and execute content syndication campaigns and manage targeting parameters. • Own performance reporting across all channels, maintain accurate budget tracking. • Present performance insights and recommendations to marketing leadership.