• Manage the team who owns day-to-day operations across Marketo, Outreach, Demandbase/6sense. • Build and maintain lifecycle processes including scoring, routing, segmentation, campaign architecture, and attribution setup. • Ensure data accuracy and system hygiene. • Architect lead lifecycle processes including scoring, routing, attribution, campaign/program setup, and funnel management. • Partner with IT, RevOps, marketing and SDR leadership to ensure alignment and seamless go-to-market process execution • Build dashboards and recurring reports for marketing programs, funnel performance, and pipeline contribution. • Write SQL queries and partner with BI/data teams to support analytics needs. • Provide actionable insights that improve campaign optimization and GTM planning. • Partner with Data/BI teams to ensure proper data governance, modeling, and analytics infrastructure. • Translate complex data into clear insights and recommendations for marketing leadership and cross-functional stakeholders. • Test, evaluate, and incorporate AI tools that improve automation, personalization, and operational efficiency • Build scrappy prototypes and process improvements that push the org toward AI-native marketing. • Evaluate and implement next-gen MarTech solutions that reduce manual work and improve targeting, orchestration, and personalization. • Collaborate with Sales Ops, SDRs, RevOps, and Marketing leaders to align on lead processes and GTM performance metrics. • Build operational frameworks, documentation, and governance that ensure reliability and repeatability as we scale.

• Own and optimize the operational backbone of the User Acquisition (UA) Unit, ensuring scalable, efficient and clearly documented processes across Performance, Partnerships, CRM and ASO. • Lead cross-functional growth projects in close collaboration with Product, Tech and Analytics - from planning to execution and rollout. • Take full ownership of the UA MarTech stack, including tracking, attribution, automation tools and integrations, acting as the primary point of contact for automation and tooling topics. • Identify automation opportunities across workflows, implement AI-powered solutions and ensure successful adoption across teams. • Continuously evaluate tools, processes and workflows to drive operational excellence and scalable impact. • Reduce operational overhead for the Director of User Acquisition, enabling stronger focus on strategy, leadership and growth initiatives. • Play a key role in shaping how User Acquisition operates as we grow - this is a build-and-scale role, not a maintenance one.

• Responsible for turning a founder-led growth strategy into a clean, repeatable marketing execution • Own the marketing execution system ensuring all channels run on a predictable weekly cadence • Coordinate and manage external agencies and collaborators • Own the marketing operations stack and simple automations • Own outbound as a marketing channel focused on pipeline creation • Produce clean, monthly reporting for performance visibility

• Responsible for turning founder-led growth strategy into repeatable marketing execution • Own the end-to-end marketing execution system • Coordinate and manage external agencies and collaborators • Own marketing operations stack and automation • Produce clean, monthly reporting for performance visibility