Role Description We are seeking a skilled and proactive Social Media Manager to lead and manage our social media presence across all relevant platforms. The ideal candidate will be responsible for developing content strategies, managing daily social media activities, engaging with our audience, and using analytics to drive growth and brand visibility. This role requires creativity, initiative, and a strong understanding of social media trends, audience engagement, and brand positioning. Key Responsibilities - Social Media Strategy & Planning; - Develop and implement comprehensive social media strategies aligned with the company's brand and business objectives. - Plan and manage social media content calendars across all platforms. - Identify opportunities to grow the company's online presence and improve engagement. - Content Creation & Publishing; - Create, curate, and publish engaging content including posts, images, videos, and stories. - Ensure all content aligns with the company’s tone, branding, and messaging guidelines. - Community Management; - Monitor and respond to comments, messages, and interactions across social media platforms. - Foster positive relationships with followers and customers. - Escalate customer concerns or inquiries to the appropriate internal teams where necessary. - Performance Monitoring & Reporting; - Track, analyse, and report on social media performance metrics including reach, engagement, and follower growth. - Use insights and analytics to refine strategies and improve campaign performance. - Provide periodic reports and recommendations to management. - Trend Monitoring & Innovation; - Stay up to date with emerging social media trends, tools, and best practices. - Recommend innovative strategies to increase brand awareness and audience engagement. Qualifications - Proven experience managing social media accounts for a brand or organization. - Strong understanding of major social media platforms (Instagram, X/Twitter, LinkedIn, Facebook, TikTok, etc.). - Excellent written communication and storytelling skills. - Ability to work independently, take initiative, and manage multiple tasks. - Knowledge of social media analytics and performance tracking tools. - Familiarity with content creation tools or design platforms is an advantage. Requirements - Demonstrated skill and hands-on experience in social media management. - Proven ability to take initiative and ownership of assigned responsibilities. - Strong understanding of formal workplace etiquette and professional communication. Mode of Work - Virtual - The candidate should be flexible to work outside of official working hours and on weekends if required.

• Assist in developing, curating, and executing engaging content across various social media platforms • Help brainstorm new content ideas or campaign strategies • Create engaging content (text, images, videos) tailored for different social media platforms • Ensure that content is delivered at optimal times for audience engagement • Stay updated on the latest social media trends, viral content, and platform updates • Identify opportunities to incorporate trends or current events into content to increase engagement • Assist in the execution of social media campaigns, such as giveaways, school updates, or campaign launches • Participate in focus groups and meetings with company executives to provide feedback on the College & Career Prep program • Willingness to host a YouTube video series and/or appear in Facebook Lives, Instagram Lives, pre-recorded interviews, and webinars

• Build and operate an AI-driven content engine that produces high-quality, consistent, and strategic content for: LinkedIn, Instagram, Blog / Landing pages • Design a content pipeline (idea → research → AI draft → human refinement → publish → measure → optimize) • Use AI tools (ChatGPT, Claude, Perplexity, Midjourney, automation tools, etc.) • Experiment with AI agents for: Blog generation, Repurposing content across platforms, SEO research automation, Trend scanning • Create structured content calendars • Turn founder insights into high-performing posts • Build reusable content frameworks • Analyze metrics and optimize systematically • Design the content machine rather than just executing tasks

• Entwicklung und Umsetzung einer Social-Media-Strategie zur Steigerung von Reichweite, Engagement und Lead-Generierung • Planung, Erstellung und Veröffentlichung zielgruppengerechter Inhalte für relevante Social-Media-Plattformen • Community Management inklusive Interaktion mit Followern, Beantwortung von Kommentaren und Nachrichten sowie Aufbau nachhaltiger Beziehungen • Enge Zusammenarbeit mit Marketing, Sales und weiteren Stakeholdern zur Sicherstellung konsistenter Markenkommunikation und Kampagnenumsetzung • Analyse, Monitoring und Reporting relevanter Social-Media-KPIs sowie Ableitung konkreter Optimierungsmaßnahmen zur Performance-Steigerung