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Talent Solutions & Advisory
Senior Manager, Programmatic
Location
United States
Posted
86 days ago
Salary
0
Seniority
Senior
Job Description
Senior Manager, Programmatic
Strategy Source
• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs. • Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities. • Collaborate with the Sr Manager to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients. • Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals. • Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy. • Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms. • Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results. • Reports to Sr Manager, Programmatic
Job Requirements
- 3+ years of experience in programmatic advertising
- Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
- Confident presenter and persuasive communicator (verbal and written) of complex information.
- Owner and leader mentality, with willingness to “roll up your sleeves.”
- Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
- Proactive campaign monitoring, optimization, and performance-based reporting.
- Experience with audience targeting, contextual strategies, and inventory curation.
- Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
- Self-starter with a passion for digital media and commerce.
- Strategic thinker with a creative approach to solving complex challenges.
- Collaborative team player who can challenge peers and clients constructively.
- Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
- Ability to operate independently with polished, strategic deliverables.
- Skilled in handling client objections and refining recommendations to align with client goals.
Benefits
- comprehensive group health plans
- parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy
- flexible paid time off
- broad and confidential employee assistance program
- ongoing wellness support initiatives
- trusted financial health advice and guidance
- promotion of education through tuition support and assistance
- flexible and supportive work environment and culture
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