• Lead assortment planning and category strategy across Poppy & Peonies’ product portfolio. • Analyze product performance data to identify opportunities for growth, optimization, and category expansion. • Partner closely with the Design and Creative team to shape product direction, ensuring concepts align with both brand vision and commercial performance. • Bring a strong trend-forward perspective, continuously monitoring the handbag and accessories market, competitor activity, and emerging styles to inform product decisions. • Identify emerging trends and customer needs that can inform new product opportunities. • Develop pricing and product positioning strategies that support both brand perception and margin targets. • Evaluate product performance across key metrics including revenue, margin, and sell-through. • Work closely with marketing teams to support product storytelling, launches, and campaigns. • Collaborate with the Inventory Planner to ensure inventory levels align with product demand and assortment strategy. • Continuously evaluate the product portfolio to identify opportunities to refine the assortment and strengthen top-performing categories. • Support the expansion of Poppy & Peonies into new product categories and markets.