Overview OptiTrack thrives on precision and efficiency—our Inside Sales Representatives keep the engine running by generating high-quality leads, processing orders seamlessly, and maintaining a clean Salesforce database. You'll support the full team in hitting revenue goals through smart lead gen and operational excellence. Key Responsibilities - Generate qualified leads using tools like ZoomInfo, LinkedIn, and email campaigns, targeting vertical-specific prospects (e.g., universities, film studios). - Process orders accurately and efficiently, coordinating with finance/ops for quoting, invoicing, and fulfillment. - Maintain Salesforce hygiene: data entry, custom field updates (e.g., vertical tagging), and reporting dashboards. - Qualify inbound inquiries and hand off warm leads to Solutions Sales Managers with detailed notes. - Track team metrics (lead conversion, order accuracy) and suggest process improvements. - Communicate professionally and effectively with customers, internal teams, and stakeholders through verbal, written, and electronic methods including phone, email, chat, and CRM tools

• Responsible for revenue generation, new customer acquisition, and profitable promotion of Biocare reagent products (IHC, ISH, Detection, Ancillaries) to existing and future customers. • Focus on customers in clinical markets as well as research/pharmaceutical/biotech markets. • Focus on immunohistochemistry laboratories, in-situ hybridization laboratories, and general pathology and histology markets. • Also, responsible for revenue generation, new customer acquisition, and profitable promotion of Biocare Instrumentation (Oncore PRO, Oncore Pro X, intelliPATH+, intelliPATH MAX, Antigen Retrieval Chamber, Other equipment) to existing and future customers. • Focus on customers in clinical markets as well as research/pharmaceutical/biotech markets. • Focus on immunohistochemistry laboratories, in-situ hybridization laboratories, and general pathology and histology markets.

• Identify opportunities and develop, manage, and close strategic business with both new prospects and existing clients • Drive revenue in a highly competitive environment by navigating complex organizations and collaborating with internal deal teams to deliver innovative, value-driven solutions • Build executive-level relationships with large multinational organizations to understand their supply chain challenges • Use CRM to identify, call, and track prospects to gain strategic customer opportunities • Establish multiple contacts and build high‑level relationships within prospects or existing customers, developing internal advocates • Understand customers’ business, industry, and supply chain to identify opportunities and articulate value • Generate revenue and maintain a pipeline to meet or exceed annual net revenue goals • Collaborate with Account Management to ensure successful implementation and transition of won business • Maintain strong marketplace presence and continually self‑develop across modes, services, legal, analytics, and market trends

• Uses CRM to identify, call, and track prospects to gain strategic customer opportunities • Establishes multiple contacts and builds high‑level relationships within prospects or existing customers, developing internal advocates • Understands customers’ business, industry, and supply chain to identify opportunities and articulate value • Generates revenue and maintains a pipeline to meet or exceed annual net revenue goals • Actively solicits and maintains a real-time prospect list while building entrance strategies into executive levels • Uses core commercial and solution‑based selling approaches, effective negotiation strategies, and pricing insights to influence value discussions • Builds and leads a winning deal team across internal partners to develop tailored, complex solutions; builds and delivers proposals • Collaborates with Account Management to ensure successful implementation and transition of won business • Leverages customer‑facing technology and promotes automation to increase process efficiency from day one • Maintains strong marketplace presence and continually self‑develops across modes, services, legal, analytics, and market trends