Würth MRO, Safety, & Metalworking

• Sell and promote Wurth/MSM catalog products • Generate new business while servicing existing territory base • Call on existing customer base plus cold call potential customers • Build customer relationships through consultative selling techniques • Collaborate with customer service and branch location to develop new business • Work with inside sales representatives for customer orders and pricing information • Quote prices and determine customer eligibility for volume purchase programs • Keep abreast of customer purchases using monthly reports • Follow up on any samples or catalogs issued • Collaborate with Product Trainer for product knowledge • Meet territory reporting deadlines and participate in competitive reconnaissance • Record activities and opportunities in CRM daily • Supply feedback to company and be a resource for sales channels • Plan and organize sales strategies • Perform other duties as assigned

• The position sells and promotes Wurth/MSM (Northern Safety's) catalog products • Must continually generate new business while continuing to service the existing territory base • This involves calling on existing customer base plus cold calling of potential customers within the defined sales territory • Travel the defined territory to grow business through direct face to face contact with customer base • Builds customer relationships through consultative selling techniques • Collaborate with customer service and branch location to develop new business • Work with inside sales representatives to establish contact for customers to place orders, delivery schedule and obtain pricing information • Quote prices on products and determines if a customer would fit into a volume purchase program • Responsible for keeping abreast of customer purchases by using monthly customer reports • Follow up on any samples or catalogs issued to prospective or existing customers • Work with Product Trainer to gain knowledge of what applications products are used for so customers are kept informed of current developments • Promptly meet territory reporting deadlines and have competitive reconnaissance • Responsible for recording activities and opportunities in our CRM on a daily basis • Supply company with information regarding any customer feedback and be a resource to all current sales channels • Plan and organize sales strategies

• Lead the development and execution of co-op programs and all sales enablement marketing initiatives • Create scalable strategies that empower sales teams and partner network • Oversee the full lifecycle of co-op marketing—managing budgets, guidelines, and partner adoption • Collaborate with internal stakeholders across marketing, product, and sales • Develop, manage, and deliver partner sales tools, collateral, playbooks, presentations, and training resources • Conduct regular partner and internal business reviews • Track and report on enablement program adoption and impact • Lead the strategy, management, and execution of the co-op marketing program • Monitor and analyze campaign performance data

• Develop and execute marketing strategies that align with company objectives and support revenue growth. • Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels. • Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels. • Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning. • Execute brand initiatives across campaigns, product lines, and customer touchpoints. • Manage internal creative resources and external agency partners to deliver effective marketing assets. • Manage paid media and search programs, optimizing performance to meet revenue and ROI targets. • Drive execution across digital channels including email, promotions, and campaign activation. • Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement. • Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities. • Collaborate with Finance on budgeting, forecasting, and performance tracking. • Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes. • Analyze campaign effectiveness and customer insights to optimize marketing investments. • Support reporting on marketing contribution to revenue, margin, and customer growth.

• Travel the defined territory to grow business through direct face to face contact with customer base. • Builds customer relationships through consultative selling techniques, soliciting orders and/or talking with customers via phone and virtual meeting place technology. • Collaborate with customer service and branch location to develop new business. • Work with inside sales representatives to establish contact for customers to place orders, delivery schedule and obtain pricing information. • Quote prices on products and determines if a customer would fit into a volume purchase program. • Responsible of keeping abreast of customer purchases by using monthly customer reports. • Follow up on any samples or catalogs issued to prospective or existing customers. • Work with Product Trainer to gain knowledge of what applications products are used for so customers are kept informed of current developments. • Promptly meet territory reporting deadlines and have competitive reconnaissance. • Responsible for recording activities and opportunities in our CRM on a daily basis. • Supply company with information regarding any customer feedback and be a resource to all current sales channels. • Plan and organize sales strategies. • All other duties as assigned.