World Golf Tour

• Own reporting and analysis across paid UA channels (Meta, Google, Apple Search Ads, etc.) — ROAS, CPI, LTV, retention cohorts • Build and maintain dashboards that track campaign performance, channel efficiency, and audience trends • Analyze the paid → organic relationship and surface insights on how UA investments drive broader growth • Support audience segmentation and targeting strategies using behavioral and demographic data • Partner with the UA and creative teams to evaluate creative performance and identify winning patterns • Conduct incrementality, attribution, and funnel analysis to improve spend allocation • Support ad hoc deep dives — new channel evaluation, seasonal campaign analysis, creator/partnership ROI • Translate findings into clear recommendations for both marketing practitioners and senior leadership

• Clean, validate, and prepare datasets for analysis, including resolving issues regarding missing, inconsistent, or novel data • Perform exploratory data analysis to identify trends, patterns, and anomalies that inform business decisions • Develop and maintain dashboards, reports, and visualizations using tools such as Amplitude, Power BI, or Excel • Translate analytical findings into clear, actionable insights for both technical and non-technical stakeholders • Partner with business teams (e.g., marketing, product, finance) to understand data needs and deliver relevant analyses • Support ad hoc analysis and deep dives to answer specific business questions or identify opportunities • Ensure compliance with data governance, privacy, and security standards

• Partner with the Chief of Staff on strategic value-creation initiatives aligned with WGT’s 2027-2028 growth roadmap. • Market opportunity sizing and strategic expansion analysis across select geographies. • Evaluation of new platforms, distribution channels, or product adjacencies. • GTM planning and investment prioritization frameworks. • Building executive-ready analyses, financial models, and strategy materials to inform leadership decision-making. • Supporting broader cross-functional initiatives tied to growth and operational efficiency.