Westminster Pet Products

Role Description Deliver profitable sales growth by expanding distribution, increasing assortment, strengthening customer relationships, and executing customer business plans within assigned retail channels. - Lead the sales function for the assigned customers across all WPP brands, building partnerships with both broker networks and direct accounts to achieve best-in-class execution and profitable growth. - Lead, develop and implement annual business plans to support the WPP growth agenda, tailoring strategies to the unique dynamics of Grocery, Farm & Ranch, and/or National Pet Specialty customers (pricing, promotion, assortment, and supply chain requirements). - Own day-to-day account management of all customers assigned, including regular contact with the customer through market tours as well as on-site broker/buyer meetings. - Cultivate a deep understanding of each customer to maximize WPP’s runway within the brick-and-mortar retail stores. - Develop a solid understanding of customer demand and order patterns, including high-volume forecasting, replenishment cycles, and promotional cadence typical of Grocery, Farm & Ranch, and/or National Pet Specialty environments. - Drive growth within Grocery, Farm & Ranch and/or National Pet Specialty channels by identifying and securing new opportunities, expanding distribution, and optimizing assortment to meet the needs of retail partners. Duties & Responsibilities: - Lead sales forecasting, planning and promotional investment strategy and execution for all assigned customers, including management of high-volume promotional calendars, retail specific funding requirements, and ROI optimization across Grocery, Farm & Ranch, and/or National Pet Specialty. - Identify, pursue, and secure new business opportunities that expand distribution, assortment, and market penetration within assigned retail channels. - Analyze each account’s sales performance and build strategic plans to deliver business growth leveraging syndicated data, customer POS trends and internal sales reporting to identify opportunities and risks. - Identify underperforming accounts and work with them to develop and implement programs to improve sales performance including pricing, promotion, assortment and shelving strategies. - Travel to customers to conduct planning and performance review meetings, present new products and build business relationships. - Assist in building marketing plans and input into new product development ensuring alignment with customer needs, channel requirements, and competitive dynamics within Grocery, Farm & Ranch, and/or National Pet Specialty channels. - Share insights and key learnings on existing customer base across the Sales team, including best practices across Grocery, Farm & Ranch, and/or National Pet Specialty channels. - Represent the Company at industry trade shows and promotional events. - Review monthly sales figures and account progress with senior management, providing clear, actionable insights and recommendations to drive performance. - Lead Joint Business Planning (JBP) processes with key Grocery, Farm & Ranch, and/or National Pet Specialty customers, aligning on growth objectives, promotional plans, and execution strategies. Qualifications - Strong experience and demonstrated success within one or more of the following retail channels: Grocery, Farm & Ranch, and National Pet Specialty. - Proven track record of securing new distribution, expanding assortment, and driving profitable growth. - Lives the company values: integrity, efficiency, accountability, collective intelligence and transparency. - Demonstrated ability to build and achieve sales plans. - Understanding of Business Plans, P&L management, ROI analysis, promotional investment strategy, budget management and achieving results through others. - Strategy development and problem-solving skills. - Exceptional negotiation skills. - Ability to build positive working relationships, both internally and externally. - Ability to effectively present information and negotiate with all levels of management. - Excellent communication skills, both verbal and written. Requirements - Bachelor’s degree in finance, marketing, business or a related field. - Seven or more years of experience in sales, preferably in a business-to-business environment within pet care or consumer packaged goods industry. - Proven experience managing and growing national or regional retail accounts within Grocery, Farm & Ranch, and/or National Pet Specialty channels. - Previous experience effectively leveraging broker partnerships and direct customer relationships. Physical Requirements - Prolonged periods of sitting at a desk and working on a computer. - Must be able to lift up to 15 pounds at times. - Travel to customers and industry trade shows are required.