VIVAIA

Role Description - Strategic Goal Implementation - Annual Target Management: Responsible for setting and deconstructing annual sales targets for the direct-retail module; lead the development of sales strategies, profit assessments, and labor efficiency optimization plans. - Model Design: Design differentiated store operating models based on brand positioning. - Fine-grained Store Operations - Daily Management: Oversee daily operations of existing stores. Skilled in identifying consumer pain points within specific shopping scenarios and designing high-conversion visual merchandising and promotional mixes. - O2O Integration: Effectively convert online traffic into offline store assets and customer loyalty. - Seasonal Marketing: Develop marketing schemes for peak seasons (e.g., festival-limited sets, duty-free policy scripts) based on store-specific consumer behavior to improve conversion rates. - Traffic Growth & User Operations - Drive store footfall growth and implement CRM/user retention strategies to enhance customer lifetime value. - New Store Expansion & Synergy - Standardization: Assist in the preparation for new standard store openings and the output of standardized Operating SOPs to ensure consistency in brand image and service quality. - Cross-store Synergy: Optimize cross-store coordination mechanisms (e.g., inventory transfers, membership benefit integration) to maximize the "cluster effect" of regional stores. Qualifications - Bachelor’s degree or above. - 5+ years of experience in direct-retail operations, including at least 3 years in multi-store management. - Prior experience with renowned footwear or apparel brands (e.g., global fashion/lifestyle labels) is highly preferred. - Demonstrated success in "1-to-N" standardized business replication; strong ability to drive performance and communicate brand values effectively. - Expert in retail data analysis—specifically Labor Efficiency, Sales per Square Meter, ATV, and UPT. - Proficiency in ERP, CRM, and BI tools is highly preferred. Requirements - Bachelor’s degree or above. - 5+ years of experience in direct-retail operations, including at least 3 years in multi-store management. - Prior experience with renowned footwear or apparel brands (e.g., global fashion/lifestyle labels) is highly preferred. - Demonstrated success in "1-to-N" standardized business replication; strong ability to drive performance and communicate brand values effectively. - Expert in retail data analysis—specifically Labor Efficiency, Sales per Square Meter, ATV, and UPT. - Proficiency in ERP, CRM, and BI tools is highly preferred.