Visual website builder

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a seasoned Senior Product Marketing Manager, Collaboration + Scale to take full ownership of Webflow’s collaboration, governance, and asset management capabilities. This role will define how teams work together and manage content in Webflow — from roles and permissions, publishing workflows, and user management to enterprise-grade asset organization and compliance. - Partner closely with Product, Engineering, Design, Sales, and Customer teams to shape the strategy, positioning, and go-to-market for features that enable organizations to confidently scale Webflow across teams, departments, and regions. - Bring a net-new asset management product to market. - Develop a deep understanding of Webflow’s collaboration, governance, and enterprise capabilities — and the customers who rely on them — to drive clear, compelling positioning and adoption. - Enable Sales and Customer teams with the differentiated narratives, materials, and tools needed to sell and expand Webflow in larger, more complex organizations. - Own positioning, messaging, and go-to-market strategy for Webflow’s asset management capabilities, including bringing a zero-to-one product to market. - Develop clear narratives that communicate the value of asset management for enterprise teams — including reuse, governance, brand consistency, and scale. - Partner closely with Product and Design to define how asset management fits into broader collaboration, permissions, and publishing workflows. - Lead launches for new collaboration and scale features, serving as the connective tissue between Product, Marketing, Sales, and Customer teams. - Translate complex technical and operational concepts (permissions models, governance, compliance requirements) into clear customer value. - Collaborate with Pricing & Packaging partners to ensure our plans support customers scaling into enterprise use cases. Qualifications - BA/BS degree or equivalent experience - 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams - Experience marketing products related to content, asset management, or content operations (e.g. DAMs, CMSs, media libraries, or brand systems) - Solid foundational understanding of the challenges facing Marketing teams at Enterprise organizations Requirements - Excited by zero-to-one product work and comfortable shaping narrative while a product is still evolving - Experience with a sales-led motion and enjoy partnering with Sales organization to make that team successful - Strong empathy for multiple buyer and user personas, from practitioners to admins and enterprise stakeholders - Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner - Enjoy looking ‘under the hood’ to understand how things work and turning one-time initiatives into repeatable programs - Experience with Webflow or similar web development technology - Naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction - Excellent written, verbal, and visual communication skills - Collaborative nature and exceptional interpersonal skills - Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact. Benefits - Ownership in what you help build: Every permanent Webflower receives equity (RSUs) in our growing, privately held company. - Health coverage that actually covers you: Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums. - Support for every stage of family life: 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. - Time off that’s actually off: Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. - Wellness for the whole you: Access to mental health resources, therapy, and coaching. - Invest in your future: A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. - Monthly stipends that flex with your life: Localized support for work and wellness expenses — from Wi-Fi to workouts. - Bonus for building together: All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.