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• Develop and deliver the organic search strategy across Bingo and Casino brands • Forecast traffic, conversions, and commercial impact • Champion organic search across the business • Monitor industry developments, search algorithm changes, and competitor activity • Lead, coach, and develop the Organic Search team • Manage relationships with external SEO and ASO agency partners • Own the technical SEO roadmap • Shape content strategies around player intent and local market opportunities • Collaborate with teams across Brand, Paid Media, CRM, Product, Engineering, Onboarding, and Compliance