Hello,

• Editorial leadership & strategy • Work closely with the central team to unpack brand needs, platform opportunities and market nuances to shape content strategy. • Translate strategic thinking into clear, actionable outputs for stakeholders, including master decks and simplified summaries. • Define guidelines and frameworks that enable teams to deliver high-quality work at scale. • Uphold both strategic direction and creative ambition, ensuring everything produced meets a high editorial standard. • Cross-market oversight & execution • Oversee editorial output across multiple European markets, ensuring: creative and tone of voice consistency, adoption of central templates, formats and content franchises and alignment with overall content and channel growth strategies. • Act as the key link between central leadership and market teams, ensuring clear, consistent communication in both directions. • Balance central vision with local nuance to enable markets to deliver work that is both culturally relevant and strategically aligned. • Bring structure and momentum across multiple workstreams, keeping teams aligned and moving at pace. • Social & platform expertise • Own deep platform knowledge across key social channels, including trends, formats, algorithm shifts and audience behaviour. • Ensure all content reflects best-in-class social thinking and is optimised for performance. • Spot emerging trends and translate them into clear briefs and opportunities for teams. • Content operations & collaboration • Oversee content calendars and publishing systems, ensuring consistency, accuracy and visibility across markets. • Build and maintain workflows that enable teams to operate efficiently while unlocking creative potential. • Work closely with paid media and influencer teams to amplify content impact through boosting and creator partnerships. • Maintain oversight of approvals for content concepts, decks and publishing plans. • Client & stakeholder management • Act as a day-to-day point of contact for client stakeholders, building strong, trusted relationships. • Present work, updates and strategic thinking with clarity and confidence, including to senior stakeholders. • Manage feedback loops efficiently, responding quickly while maintaining the integrity of the creative and strategic direction.