Thesis - Outliers Inc.

Title: Executive Creative Director, Growth & Brand Location: New York, NY About Us The human brain is the most complex object in the universe, yet most approaches to cognition are one-size-fits-all. Coffee, energy drinks, a friend's prescription: the usual options fall short. So we built Thesis and Stasis, two nootropics brands that help millions of people manage their focus, attention and the side effects of stimulants. We believe daily nootropics will become the norm, and we intend to lead that shift. Our products work, and it shows. We've become the category's leading brand, and we're hiring people who want to bring better cognitive function to more people while helping build a new category. We've established ourselves as the category's leading brand, with a high efficacy rate and backed by clinical trials. Now we're hiring people who want to bring better cognitive function to more people, and who want to help build a new category while they do it. The Role This role is for a creative leader who built a career in digital and social marketing including direct response and knows what makes people stop, click, and convert, but who is equally fluent in brand: how a company looks, sounds, and shows up in culture. We believe performance and creative taste strengthen each other, and we want someone who has proven both. Reporting directly to the President, you will run our content studio, own brand expression end to end, across traditional tactics as well as performance creative. You will set creative advertising and editorial strategy, build the team, and stand behind every piece of work we put into the world. What You Will Do Brand Expression. Own how the brand shows up everywhere: ads, product pages, packaging, events, partnerships, and earned media. Shape the visual and verbal identity, and build the design systems and guidelines that hold it together. Storytelling & Narrative. Develop brand narratives and both long and short-arc campaigns, not just ads that convert in the moment. Bring an editorial sensibility. Direct influencer and partnership creative, and ensure the brand carries a clear point of view across organic, podcast, video, and culture. Content Studio & Creative Operations. Oversee the in-house studio and agency partners including production across video, photo, UGC, design, copy, and editorial. Build the workflows, SOPs, asset management systems, and approval processes that let the team ship high-volume work without sacrificing quality. Creative Strategy & Brief Ownership. Own the briefing and concepting process. Mine consumer insight from research, reviews, support calls, social comments, and anywhere else customers describe real problems, then translate those insights into strategic briefs that give the team a clear target to hit. Performance Creative. Lead direct-response content across paid social, email, landing pages, video, and emerging channels. Own testing frameworks, iteration cycles, and the loop between data and creative output. Regulatory & Compliance. Develop claims that are both compelling and compliant, partnering closely with legal while protecting the integrity of the creative work. AI & Creative Infrastructure. Stay deeply current on how AI is reshaping creative production. Go beyond using the tools to experimenting with them and building infrastructure around them, using AI to move faster, test more, and free the team to focus on the thinking that matters most. Team Leadership. Build and manage a team of designers, writers, videographers, editors, and freelancers. Set a high bar, create room to experiment, and get the best work out of the people around you. Who You Are You bring 10+ years in marketing with a proven track record in direct-response creative and content strategy at scale. You have managed teams, studios, or creative departments, and your portfolio shows both performance results and real creative taste. You think about the consumer first, not only the conversion. You study culture and competitors, hold strong opinions about what good looks like, and let data change your mind. You can present a creative vision to the C-suite and defend it. Preferred Experience Direct-to-consumer and/or supplement experience is a strong differentiator, particularly in health, wellness, or supplements. Genuine interest or personal experience in cognitive health, ADHD, mood and personality are welcomed. A Few of Our Perks and Benefits Competitive compensation with an exceptionally generous equity package Competitive health, dental, and vision plans (including a 100% covered premium plan for all three) HSA, FSA, and pre-tax commuter benefits for parking and transit Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass, and more 401k to help you plan for the future Flexible PTO because we respect the need for work/life harmony Unlimited (yes, unlimited) Thesis & Stasis nootropics A strong emphasis on promoting from within and personal development A dog-friendly office in the heart of Flatiron Hybrid work model Our Values Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential. Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them. Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy. Create Exceptional Experiences: We are committed to a work environment that fosters a unique culture and a deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment, in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.

Title: Sr. Creative Strategist Location: New York, NY Work Type: Hybrid Job Description: About Us At Thesis, we believe that everyone has the capacity to unlock their brain’s full potential. In a world where technology is outpacing human evolution, it’s become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That’s why we’re building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain. Thesis helps people find the right nootropic blends for their brain chemistry—made from the highest quality, high potency and bioavailable blends at clinically studied dosages—to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT. As we continue to grow, we’re looking for exceptional people to join us in revolutionizing cognitive enhancement. If you're ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis. About The Role As a Sr. Performance Creative Strategist, you will interface between Growth Marketing and Creative teams to drive our Growth Creative operating system across Meta, Google, TikTok and the rest of the digital marketing ecosystem for Thesis and Stasis. Acting like the point guard of a basketball team, you'll collaborate to report on results, ensure proper testing, and manage week-to-week and month-to-month strategies and team cohesion. Your role involves idea generation, transforming concepts into actionable briefs, competitive research, iteration, copywriting, and script development. You will leverage data insights to optimize creative campaigns and maintain brand consistency and regulatory compliance across all touchpoints. How You'll Make an Impact: - Collaborate with UA: Report on results and ensure proper testing structure. Adapt creative strategy in relation to business needs. - Interface with Creative Team: Conduct idea generation meetings, extract best ideas, and translate them into actionable briefs. Ensure that final briefs are prioritized by impact and converted to a final product as quickly as possible. - Manage Strategy: Develop and manage weekly and monthly strategies, focusing on competitive research, basic iteration, hooks, value propositions, visuals, and script development with the goal of making a positive impact to performance. - Research & Process Development: Work with marketing teams to surface research and develop processes to turn insights into creative requests. - Optimize Creative Elements: Use data insights to continuously refine and optimize creative campaigns. - Ensure Brand Consistency and Regulatory Compliance: Maintain adherence to brand guidelines across all marketing touchpoints. - Drive Innovation: Stay updated on industry trends and emerging technologies to inform and innovate creative strategies. We're Excited About Your: - 7+ years of experience in creative performance marketing, with a proven track record of successful campaigns. - Strong analytical skills for data manipulation and drawing actionable insights. - Excellent communication and teamwork abilities. - Low-ego collaborator who excels at idea generation and transforming concepts into actionable briefs. - Proficient in competitive research, basic iteration, copywriting, and script development. - Nice to have: dashboard building, SQL & Python skills, Facebook ad experience, and AI proficiency. - Systems thinker with the ability to build and accelerate workflows. A Few of Our Perks and Benefits: - Competitive compensation with an exceptionally generous equity package - Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!) - HSA, FSA and pre-tax commuter benefits for parking and transit - Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Casspass and more! - 401k to help you plan for the future - Unlimited PTO because we respect the need for work/life harmony - $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.) - Unlimited (yes, unlimited) Thesis nootropics - A strong emphasis on promoting from within and personal development - A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park - International work week - Hybrid work model Our Values: - Own outcomes: We are driven by achieving meaningful results, both for our members and our business. We’re proactive, conscientious, and take responsibility equally in times of challenge and triumph. - Meet your potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. - Create exceptional experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. - Grounded in science & data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions.

Deliver high-impact clinical work, support complex operations workflows, partner with product teams as a clinical expert, and provide quality oversight while developing clinical content and coaching staff on standards and protocols.