The Bluebird Group

• Own affiliate strategy and program performance across a brand portfolio, driving GMV growth and shaping how brands win on TikTok Shop • Serve as the primary point of contact for brand partners, delivering performance updates, proactive recommendations, and clear POVs on what’s working and what’s next • Build and scale creator pipelines tailored to each brand’s audience, product category, and growth stage • Work directly with creators and affiliates daily, building strong relationships that lead to consistent, high-performing content • Test new messaging and content angles across the portfolio, using performance data to identify what works and scale it quickly • Manage and grow creator communities across Discord and other channels, keeping affiliates engaged, informed, and motivated • Design and execute affiliate campaigns, incentive structures, and creator activations that drive posting activity and sales • Stay ahead of TikTok trends, platform updates, and algorithm shifts, and turn insights into campaign ideas before competitors • Analyze performance data regularly and translate insights into fast, decisive strategic adjustments

• Responsible for the creation and development of omni-retail strategies driving toward your clients goals using data driven, customer centric decision making. • Collaborate with cross-functional teams, the client, and other stakeholders to integrate customer insights into overall client strategies, optimize retail channels, and develop effective retail campaigns and initiatives. • Assume full responsibility for managing your client: the entire meeting lifecycle (client preparation, communication, timeline updates, agenda creation, etc.), development and maintenance of project management (defining project scope, goals, deliverables, etc.) and timelines. • Communicate with external partners to gather information, influence decisions and address complex problems by consulting with other pillars, promoting collaboration and ensuring objectives are met. • Maintain, update and audit platform items and lead your client set in the basic operational requirements of retailers. • Efficiently communicate sales trends, competitive insights, and creative solutions to brand challenges, tactfully handle ad hoc client questions, and maintain a proactive approach, ensuring positive client perception and support for the team. • Collect and analyze market and industry data, staying current on omni retail trends, competitors, and industry developments to identify opportunities for improvements to enhance efficiency and the client and team experiences. • May have responsibility to provide leadership, guidance, and oversight to a team of employees, managing work assignments, financial responsibility, providing assistance and instructions as needed, and ensuring their successful performance. • Present data-driven recommendations with tact and accountability, while monitoring and analyzing performance metrics to identify areas for improvement and implementing effective solutions. • Able to handle the impact of errors on the company’s prestige, relationship, and end results by being responsible for the profitability, revenue, margin, etc. for your client set.