The Officer Tatum LLC

Role Description We are seeking a world-class Marketing Director to lead all aspects of our marketing strategy and execution. This role is strictly focused on marketing. - Develop and oversee multi-channel marketing campaigns (email, paid ads, social, video, influencer collaborations) that drive measurable results for TatumStore.com, ShinergyLife.com, PureChoiceApparel.com, and client brands. - Build and manage a comprehensive email marketing program, including segmentation, automation, and performance optimization. - Lead the planning and execution of paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and other emerging platforms. - Collaborate with design, content, and video teams to create marketing materials that support merchandise drops, interviews, podcasts, and live events. - Drive brand awareness and engagement for The Officer Tatum's media presence, including promotion of appearances, speaking engagements, and partnerships. - Provide marketing strategy and execution support for clients and influencers within our network. - Establish and track KPIs, dashboards, and reporting frameworks to evaluate campaign performance and guide decision-making. - Conduct market and audience research to identify trends, opportunities, and innovative approaches. - Oversee brand consistency across all campaigns and communications. - Manage relationships with external vendors, agencies, and freelancers as needed. Qualifications - 5+ years of progressive marketing experience, with at least 3 years in a leadership role. - Proven track record of building and scaling marketing campaigns for e-commerce, consumer brands, or digital media. - Strong expertise in paid media strategy and execution (Google Ads, Meta Ads, YouTube, TikTok). - Demonstrated success in email marketing platforms (Klaviyo, Mailchimp, or similar). - Experience leading creative campaign development for merchandise, events, or influencer-driven content. - Analytical mindset with strong knowledge of marketing analytics tools (Google Analytics, Meta Business Manager, Looker, etc.). - Excellent leadership, communication, and project management skills. - Entrepreneurial, innovative, and comfortable working in a fast-paced environment. Benefits - Base Salary: $75,000 – $100,000 annually (based on experience). - Performance Bonus: Up to 20% annually, based on achievement of KPIs such as ROI, customer growth, event success, and client satisfaction. - Comprehensive benefits package including health insurance, paid vacation, holidays, and retirement plan options. - Professional development allowance for courses, conferences, and certifications. Company Description The Officer Tatum LLC is a fast-growing media and e-commerce company operating a portfolio of brands, including TatumStore.com, ShinergyLife.com, PureChoiceApparel.com, and others. We also partner with high-profile influencers and clients to deliver impactful campaigns, events, and content that reach millions of people every month. Our mission is to combine innovation, performance-driven marketing, and cultural influence to inspire and engage communities nationwide.