Terrascope

• Create written content: blogs, POVs, explainers, email copy, sales-enablement assets. • Create visual content: simple graphics, charts, slides, and visual narratives that clarify complex ideas. • Create short-form video content: explainers, product narratives, thought leadership clips (e.g. screen-recorded explainers, simple talking-head videos, lightweight edits). • Translate complex topics (Scope 3, regulation, assurance, data quality) into content buyers can understand quickly. • Work closely with Marketing and Sales to identify content that moves deals forward. • Use AI daily to accelerate research, drafting, visual creation, video scripting, editing, and repurposing. • Track performance, learn fast, and adjust what you create based on impact.

• Building in HubSpot (Regularly, Not Occasionally): Launch email campaigns, workflows, landing pages, and forms in HubSpot. Iterate weekly based on results - we learn by doing. • Making Lead Quality Better (Yes, Sales Will Thank You): Design and refine lead scoring models. Work closely with Sales to improve MQL quality and conversion. • Testing, Learning, Improving: Run A/B tests across emails, pages, and workflows. Keep what works, retire what doesn’t, repeat. • Reporting with Impact: Provide weekly updates with clear metrics, takeaways, and suggestions. Dashboards are useful; opinions backed by data are better. • Using AI as a Superpower (Not a Gimmick): Use tools like ChatGPT, Claude, Clay, and/or others (you use which is best) to write faster and better, personalise smarter, and work more efficiently.