Sweeptech

• Own End-to-End Design: Lead the full design lifecycle (research, ideation, wireframing, prototyping, testing, visual design, implementation support) for features on the Skin Gambling and Casino Platform, from concept to launch and iteration. • Create Features from Scratch: Conceptualize, design, and validate innovative new features that meet user needs and business objectives within the iGaming context. • Develop Intuitive User Flows: Design seamless, efficient, and engaging user journeys for complex gambling mechanics (e.g., betting processes, wallet management, game discovery, promotions). • Produce High-Fidelity UI: Craft visually compelling, on-brand, and user-friendly interfaces using advanced Figma capabilities (components, variants, auto-layout, interactive prototypes with Smart Animate). • Rapid Prototyping & MVP Delivery: Quickly develop interactive prototypes and Minimum Viable Products (MVPs) under tight deadlines to validate concepts and facilitate fast iteration. • Align Design with Business Goals: Ensure all design solutions directly support core business objectives, KPIs, and the unique commercial drivers of the Skin Gambling/Casino platform. • Utilize UX Metrics: Define, track, and analyze key UX metrics (CSAT, CES, NPS, Time on Task, Error Rate, SUS) to measure design effectiveness and identify areas for improvement. • Conduct User Research & Testing: Plan and execute appropriate user research (where feasible within constraints) and usability testing to validate designs and gather insights specific to the gambling audience. • Build & Maintain Design Systems: Develop, document, govern, and evolve a scalable, consistent, and accessible design system for the platform to ensure efficiency and coherence across all products. • Ensure UI Consistency: Champion and enforce design system usage and visual consistency across all features and platforms. • Document Design Specifications: Create clear and detailed design specifications, assets, and guidelines for seamless handoff to the engineering team. • Design & Analyze A/B Tests: Create distinct design variations, collaborate on hypothesis development, and analyze results of A/B (split) and multivariate tests to optimize user experience and business outcomes. • Validate Design Hypotheses: Use data from tests, analytics, and user feedback to validate or refute design assumptions and guide iterative improvements. • Collaborate Cross-Functionally: Work closely with Product Managers (including the CPO), Engineers, Marketing, Stakeholders, and the Head of Design to define requirements, align on vision, and ensure the feasibility and quality of implementation. • Present & Justify Design Solutions: Articulate design rationale, process, and decisions to stakeholders and team members, backed by research, data, and best practices. • Facilitate Design Workshops: Lead collaborative sessions (e.g., design sprints, brainstorming) to solve complex problems and align the team.