SurveyMonkey

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey and shared KPIs. • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including their goal-setting, prioritization, and career growth. • Own our email channel strategy in Iterable — segmentation, personalization, and a testing roadmap that raises the bar across every program the team ships — partnering with Marketing Operations. • Guide customer marketing programs (renewal, expansion, cross-sell) that drive deeper individual and team usage and investment across core and portfolio products. • Partner closely with the peer leaders of Customer Advocacy and Customer Education to align lifecycle programs with product changes, commercial motions, and account health signals. • Report on lifecycle performance to senior leadership, connecting program-level metrics to activation, retention, and expansion outcomes.

• Own the roadmap for data-powered product features including benchmarks, longitudinal insights, cross-survey intelligence, and more • Identify where our data corpus creates customer value worth paying for and where it doesn’t • Work closely with AI/ML engineering and data science to scope and ship • Build the measurement framework to understand what drives retention and expansion • Help define and execute SurveyMonkey’s long-term data moat strategy

• Own the roadmap for data-powered product features including benchmarks, longitudinal insights, cross-survey intelligence, and more • Identify where our data corpus creates customer value worth paying for and where it doesn’t • Work closely with AI/ML engineering and data science to scope and ship • Build the measurement framework to understand what drives retention and expansion • Help define and execute SurveyMonkey’s long-term data moat strategy

• Drive the global organic growth strategy across all web • Build a Holistic Search Strategy: Integrate organic visibility with paid SEM performance • Drive the SEO/AEO Strategic Roadmap: Execute strategies to gain a competitive advantage • Oversee global content architecture, including localization, internal linking strategies, metadata optimization, and schema markup • Proven experience driving an "AI-first" approach to SEO/AEO operations • Support the strategic planning of the web content calendar • Serve as the organic search subject matter expert for the SurveyMonkey brand • Act as the primary strategic point of contact for SurveyMonkey SEO/AEO content health

• Lead product strategy for SurveyMonkey’s agentic and conversational surface areas. Influencing how intelligent, automated workflows change what it means to run a survey program. • Own the AI/ML platform layer, enabling AI capabilities across the product, in close partnership with LLM infrastructure and data science teams. • Define and execute a multi-phase strategy to make our data corpus a customer-facing competitive advantage, from cross-survey intelligence to industry benchmarks to predictive signals. • Lead a team of PMs focused on AI platform and data products

• Lead product strategy for SurveyMonkey’s agentic and conversational surface areas • Own the AI/ML platform layer • Define and execute a multi-phase strategy to make our data corpus a customer-facing competitive advantage • Lead a team of PMs focused on AI platform and data products

• Build and maintain robust ML systems using Python (Pandas/NumPy, PyTorch/transformers) to support efficient ML operations. • Design ML cloud infrastructure using AWS services, ensuring the platform is built for reuse, scalability, and high-volume throughput. • Collaborate with application engineers to integrate, test, and monitor ML model services across SurveyMonkey’s microservices architecture. • Act as a consultant to internal feature teams, educating and influencing decisions regarding ML tooling and infrastructure. • Incorporate telemetry into the platform for complex failure mode analysis, ensuring real-time reliability for millions of daily survey responses. • Serve as a technical leader and mentor, championing high standards in coding, documentation, and architectural best practices to foster the professional growth of junior engineers on the MLP team.

• Oversee our global payments platform, optimizing checkout conversion, subscription renewals, and fraud/risk management. • Drive the PLG strategy for self-service retention, account expansion, and seamlessly connecting high-value product users to our SME and Enterprise sales teams. • Manage and mentor a talented team of Product Managers and partner closely with cross-functional executives across Engineering, Finance, Sales, and Growth to drive SurveyMonkey’s revenue goals. • Own the PLG Expansion Strategy by defining and executing the roadmap for self-service upgrades, cross-sells, and seat expansion to maximize customer lifetime value (LTV) within the self-serve base. • Build the Self-Serve-to-Enterprise bridge by designing and optimizing Product-Qualified Lead (PQL) funnels. • Drive Global Retention and own the end-to-end subscriber retention lifecycle. • Direct the roadmap for a scalable, compliant, and flexible global payments platform. • Oversee global fraud, chargeback prevention, and advanced risk mitigation strategies to protect revenue.

• Own content production across long-form (blog, SEO, reports, thought leadership) and short-form (ads, emails, social, landing page copy, in-product messaging) formats • Use AI writing tools fluently to draft, iterate, and scale — while serving as the final editor and quality check before anything goes out • Translate briefs, strategy docs, and campaign inputs into structured, brand-consistent prompts and workflows that produce first drafts worth editing • Partner with data scientists and analysts to find the story inside a dataset — turning survey results, product usage trends, or research reports into clear, compelling narratives that non-technical audiences actually want to engage with • Take raw numbers and turn them into headlines, frameworks, and angles — not just captions for charts • Maintain and evolve a library of prompt frameworks, brand guidelines, and content reference material that any AI tool can be pointed at • Develop and manage a content calendar in collaboration with campaign and channel leads • Adapt tone and format by channel and audience without losing our voice: the same witty, human, reliable curiosity should read naturally in a LinkedIn post, a product email, and a 2,000-word report • Work with brand and creative teams to help ensure AI-assisted output doesn't flatten our personality • Spot and fix the tell-tale signs of generic AI content before we add to the slop

• Build a Holistic Search Strategy: Integrate organic visibility with paid SEM performance • Drive the SEO/AEO Strategic Roadmap: Operationalize the measurement of AI discovery • Foundational SEO Excellence: Oversee global content architecture and internal linking strategies • AI-First Tooling: Experience driving an "AI-first" approach to SEO/AEO operations • End-to-End Content Operations: Support the strategic planning of the web content calendar • Strategic Business Impact: Serve as the organic search subject matter expert for the SurveyMonkey brand • Cross-Functional Liaison: Act as the primary strategic point of contact for SEO/AEO content health