SuppCo

• Own the growth roadmap and drive user acquisition, activation, engagement, retention, and monetization through systematic experimentation, funnel optimization, and product improvements across the entire user journey • Lead product growth for our consumer membership including discovery, conversion, and post-purchase experience - building a seamless consumer engine that drives revenue while serving user needs • Design and run rigorous A/B tests and experiments to optimize conversion at every stage of the funnel, from onboarding through purchase and retention - building a culture of experimentation and rapid iteration • Optimize our consumer subscription product to reduce churn, and maximize lifetime value through pricing strategies, paywalls, value communication, and retention initiatives • Drive strategy and execution for AI-powered features including SuppIQ (our supplement guidance chatbot), agentic buying experiences, and identifying opportunities to use AI to unlock new frontdoors, improve personalization, discovery, and user guidance throughout the product • Define KPIs and success metrics for growth initiatives, build dashboards to track performance, deeply analyze user behavior and cohort data, and translate insights into high-impact product opportunities • Conduct qualitative and quantitative research to understand user motivation, friction points, and decision-making throughout their journey - using insights to inform growth hypotheses and product strategy • Partner closely with Engineering, Design, Marketing, and Operations to ship high-quality features rapidly while maintaining strong alignment on priorities and tradeoffs • Beyond growth, take end-to-end ownership of strategic initiatives across SuppCo's product based on business priorities