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This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As the Social Media Manager/Director, you’ll develop and execute the social strategy to grow brand awareness, drive engagement, and support marketing goals. From big-picture planning to daily posting, you’ll be the voice of the brand and a key player in shaping our online identity. - Develop and manage a comprehensive social media strategy aligned with brand and business objectives - Create, curate, and schedule engaging content across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) - Monitor social channels, engage with followers, and respond to comments and messages in a timely, on-brand manner - Analyze social media performance, generate reports, and adjust strategies to maximize reach and engagement - Collaborate with internal teams (marketing, creative, leadership) to align content with campaigns and promotions - Stay up to date on social trends, tools, and platform updates to keep the brand relevant and competitive - Manage paid social campaigns and optimize for performance - Oversee content calendars, influencer collaborations, and brand consistency across all touchpoints Qualifications - Proven experience in social media management, marketing, or digital content creation - Strong understanding of all major social media platforms and their best practices - Excellent writing, editing, and storytelling skills with a keen eye for visuals - Proficiency in social media tools (e.g., Meta Business Suite, Later, Hootsuite, Canva, etc.) - Experience with analytics platforms and reporting - Strategic thinker with a creative edge and attention to detail - Ability to manage multiple projects and deadlines - Leadership or agency experience (for Director-level roles) is a plus Benefits - Opportunity to shape the voice and growth of a dynamic brand - Creative freedom in a collaborative environment - Competitive salary with potential for bonuses - Flexible scheduling and hybrid/remote work options (if applicable) - Growth potential within marketing, branding, or creative leadership roles