Riipen

• Own product strategy and portfolio decisions across all lines of business and delivery models • Ensure Riipen’s product portfolio aligns with the operating system and scales without exception debt • Define and evolve delivery models and experience design that produce meaningful and measurable outcomes for learners employers and partners • Ensure every product line meets or is on a path to meeting revenue growth, margin sustainability, and outcome reliability thresholds • Define leading quality gates that determine what scales and what requires redesign or exit • Make explicit deprecation decisions including stopping offerings without replacement readiness • Ensure deprecation is executed cleanly with clear communication and organizational alignment • Integrate Research and Impact as a core input into product decision making, not a downstream validation function • Ensure product decisions are informed by credible evidence and can be supported externally with partners, governments, and institutions • Partner with Research and Impact to define what outcomes must be demonstrated, how they are measured, and how that evidence informs product evolution • Ensure the voice of learners, employers, academic institutions, educators, workforce partners, and government stakeholders is consistently reflected in product decisions • Build and enforce structured customer research practices including interviews, feedback loops, and insight systems across all segments • Translate stakeholder insight into clear product tradeoffs rather than reactive changes or incremental expansion • Own product data priorities aligned to concrete decisions such as what to scale redesign or exit • Partner with Ops to ensure quality standards are enforceable operationalized and consistently applied • Partner with Revenue and Employer to ensure commercial narratives and employer readiness reflect actual product capability • Define the boundaries of what can and cannot be sold or delivered based on product reality • Provide clear product tradeoffs and portfolio rationale to the executive team and board • Ensure teams understand where to invest energy and where to let go • Continuously reduce complexity across the product portfolio to improve focus speed and outcomes

• Work within the team to execute sales & marketing strategies by conducting innovative, team-directed prospecting and personal lead generation (eg. personal networking, and web-based searches) • Educate and promote the Riipen Platform (www.riipen.com) among your own business networks to generate new leads • Convert leads into Riipen Users through a personalized promotion code • Dream, innovate, and help the Riipen team become the technology leader in the education/recruitment technology space

• Lead and orchestrate enterprise sales engagements, owning the pursuit from opportunity identification through discovery, solution design, negotiation, and contract finalization; • Engage senior institutional leaders —Presidents, Provosts, VPs, system leaders—to build trust, help institutions clarify priorities, and position Riipen as a long-term strategic partner; • Run world-class discovery, translating institutional priorities, constraints, and policy drivers into compelling partnership narratives and proposal structures; • Develop and execute named-account pursuit plans, collaborating with GTM Strategy & Solutions and Revenue Marketing for ABM-aligned engagement and account penetration; • Build and advance a healthy pipeline of strategic opportunities through a mix of direct engagement, ecosystem relationships, and targeted outreach; • Collaborate with internal partners—pulling in expertise at the right moments to strengthen solution fit and accelerate deal momentum; • Drive responses to complex bids and RFPs, shaping tailored, outcome-focused proposals that reflect institutional goals and measurable impact; • Apply rigorous qualification and forecast discipline, leveraging structured frameworks to ensure predictable execution; • Represent Riipen credibly at conferences, leadership forums, and other ecosystem events, elevating Riipen’s presence in the sector; • Deliver against an individual new business quota, ensuring growth is aligned to partner readiness, impact goals, and long-term success.

• Sell into the Canadian higher-education and workforce ecosystems with credibility and depth—navigating executive-level decision cycles, funding models, procurement constraints, and complex stakeholder dynamics. • Build and advance a healthy pipeline of strategic opportunities through a mix of direct engagement, ecosystem relationships, and targeted outreach. • Lead the development of comprehensive ecosystem strategies that drive national partnership growth, leveraging your deep understanding of postsecondary, industry and regional needs. • Identify and create new markets and initiatives by strategically cultivating relationships with senior partners, securing funding, and driving licensing opportunities. • Engage senior institutional, industry and workforce leaders —to build trust and position Riipen as a long-term strategic partner. • Run world-class discovery, translating institutional priorities, constraints, and policy drivers into compelling partnership narratives and proposal structures. • Shape and present compelling narratives to senior stakeholders, leveraging data-driven insights to showcase the long-term value of partnerships and ensure future engagement. • Spearhead the development and submission of high-impact government funding proposals, grant applications, and strategic pitches to both public and private sector partners ensuring tailored, outcome-focused proposals that reflect institutional goals and measurable impact. • Build and advance a healthy pipeline of strategic opportunities through a mix of direct engagement, ecosystem relationships, and targeted outreach. • Deliver against an individual new business quota, ensuring growth is aligned to partner readiness, impact goals, and long-term success. • Collaborate with internal partners—pulling in expertise at the right moments to strengthen solution fit and accelerate partnership momentum. Ensure data, insights, and messaging are cohesive and aligned with partner needs, while also establishing Riipen’s thought leadership in the ecosystem. • Establish yourself as a leading figure within designated sector and regional ecosystems, proactively engaging with senior industry leaders and policymakers to identify opportunities for advancing Riipen’s mission.

• Sell into the US higher-education and workforce ecosystems with credibility and depth—navigating cabinet-level decision cycles, funding models, procurement constraints, and complex stakeholder dynamics. • Engage and influence cabinet-level institutional and workforce leaders—Presidents, Provosts, VPs—building executive alignment around multi-year, outcomes-driven partnership models. • Work closely with our US ecosystem leader and co-founder on high-impact pursuits—aligning on strategy, strengthening value narratives, and supporting execution for major ecosystem-led opportunities. • Build and accelerate a healthy, predictable pipeline to drive new logo acquisition across a named-account sales motion, partnering with GTM Strategy & Solutions. • Drive disciplined qualification and deal inspection, bringing and enforcing a structured, qualification-driven sales methodology that increases predictability and improves win rates. • Lead cross-functional pursuit teams in collaboration with GTM Strategy, Product, Employer and Delivery to shape solutions, remove blockers, and advance complex opportunities. • Partner with Revenue Operations to maintain inspection-ready forecasts, pipeline discipline, and clean, reliable reporting. • Play an executive role in the region’s most strategic opportunities, supporting sellers and strengthening senior-level engagement where needed. • Own a material portion of Riipen’s new bookings target, delivering predictable enterprise revenue performance and shaping the standards of excellence for the sales organization. • Set the standard for enterprise selling excellence—modeling rigor, professionalism, preparation, and a consultative, outcomes-driven approach

• Lead and orchestrate enterprise sales engagements, owning the pursuit from opportunity identification through discovery, solution design, negotiation, and contract finalization. • Engage senior institutional and workforce leaders—Presidents, Provosts, VPs, system leaders—to build trust, help institutions clarify priorities, and position Riipen as a long-term strategic partner. • Run world-class discovery, translating institutional priorities, constraints, and policy drivers into compelling partnership narratives and proposal structures. • Develop and execute named-account pursuit plans, collaborating with GTM Strategy & Solutions and Revenue Marketing for ABM-aligned engagement and account penetration. • Build and advance a healthy pipeline of strategic opportunities through a mix of direct engagement, ecosystem relationships, and targeted outreach. • Collaborate with internal partners—pulling in expertise at the right moments to strengthen solution fit and accelerate deal momentum. • Drive responses to complex bids and RFPs, shaping tailored, outcome-focused proposals that reflect institutional goals and measurable impact. • Apply rigorous qualification and forecast discipline, leveraging structured frameworks to ensure predictable execution. • Represent Riipen credibly at conferences, leadership forums, and ecosystem convenings, elevating Riipen’s presence in the sector. • Deliver against an individual new business quota, ensuring growth is aligned to partner readiness, impact goals, and long-term success.

• Own end-to-end employer acquisition, activation, retention, and lifecycle management across all Riipen programs and products. • Build and execute scalable strategies to grow and retain Riipen’s employer network while ensuring project quality and alignment with learner outcomes. • Developing strategies to grow Riipen's employer and industry relationships across high value sectors, regions and segments to support Riipen's growth and expansion goals. • Oversee employer matching and engagement, optimizing conversion rates from project posting to student completion. • Lead and mentor a high-performing growth and engagement team focused on data-driven decision-making, experimentation, and performance marketing. • Emphasize early identification of issues and alignment of corrective actions to maintain company-wide cohesion and progress. • Own and elevate the end-to-end employer experience across the platform. Collaborate closely with Product and Data teams to improve employer experience through automation, AI, and predictive insights. • Partner with the VP, Revenue to align acquisition strategies with pipeline goals and revenue targets. • Partner with the VP, Ecosystem to ensure messaging consistency and shared impact storytelling and approach across programs and audiences. • Partner with the VP, Operations and Delivery function leaders to streamline delivery, program operations, and scalability across geographies. • Develop playbooks, KPIs, and best practices for marketplace growth and employer success. • Champion cross-functional alignment and ensure consistent feedback loops between employer data, sales performance, and program operations.