Planeta Kids Eventos

• Define, configure, and create lead scoring: develop and refine criteria to assign scores to leads based on specific behaviors, content interactions, and other indicators of interest. • Configure and implement systems and tools required for effective lead scoring. • Analyze results and adjust the lead scoring methodology as needed to optimize lead qualification. • Monitor lead import and segmentation: ensure the leads database is up to date and segmented according to defined criteria to optimize marketing strategies. • Monitor the inbound funnel: operate and manage marketing automation tools and supporting tools to track the inbound funnel, ensuring process flow and efficiency. • Work on CRM processes from both technical and business perspectives. • Support campaign planning and execution by gathering and creating briefings with the project team. • Plan CRM communication workflows and campaigns to meet client needs. • Analyze data to optimize results. • Implement customer relationship strategies. • Manage and standardize UTMs to ensure more effective campaign tracking in Google Analytics and Marketing Cloud. • Monitor CRM operations in Google Analytics to ensure proper tagging and tracking for email operations. • Create sales funnels and automation for CRM-driven opportunities. • Integrate marketing automation tools with CRM. • Manage lead handover and feedback between marketing and sales. • Monitor campaign KPIs (open rate, conversion, churn, LTV, NPS, etc.).

• Monitoring Deliverables Within Each Client's Deadlines: Closely monitor the progress and delivery of all agreed items, ensuring clients receive their products or services within established deadlines. • Monitoring Each Client's Results: Collect data, create reports, and present the results obtained for each client, highlighting the positive impact of implemented solutions. • Approval of Internal Materials Before Sending to Clients: Review and approve internal materials before they are sent to clients, ensuring quality and consistency of communications. • Cultivating Client Relationships: Build and maintain strong relationships with clients, serving as the primary point of contact and ensuring ongoing satisfaction. • Defining Scope for Client Renewals: Collaborate with the Project Coordinator to define the scope of contract renewals, ensuring continuity of the partnership. • Preparing and Monitoring Client Activity Schedules: Prepare and monitor the activity schedule for each client, ensuring efficient execution of all project stages. • Closing Team Quarterly Goals with the Coordinator: Collaborate with the Coordinator to close and evaluate the team's quarterly goals, ensuring alignment with company objectives. • Identifying Cross-sell and Upsell Opportunities with Clients: Continuously analyze client needs, identifying opportunities to offer additional services (upsell) or complementary products (cross-sell). • Keeping Files Updated in SharePoint: Ensure client-related documentation and files are stored and kept up to date in SharePoint. • Organizing Internal Team Activities and Processes in the Management System: Keep internal team activities and processes organized in the management system, ensuring visibility and effective collaboration. • Participating in Meetings (Setup, Kickoff, Biweekly, and Area Meetings): Actively participate in various meetings, including setups, kickoffs, biweekly meetings, and area-specific meetings, ensuring alignment between teams. • Conducting Squad Performance Review Meetings with HR: Participate in squad performance review meetings together with HR, ensuring a comprehensive and objective evaluation. • Conducting Squad Feedback Meetings with Support from HR: Conduct squad feedback meetings, in collaboration with HR, to promote professional development and team improvement. • Conducting and Leading Client Project Phase Meetings: Lead strategic meetings during the different phases of a client's project, ensuring understanding of goals and necessary actions. • Suggesting Process Improvements for OUTMarketing: Contribute suggestions to improve OUTMarketing's processes, aiming to enhance operational efficiency and service quality. • Conducting Daily Stand-ups: Lead daily stand-up meetings to review activities, update the team on recent developments, and align priorities for the day. • Preparing Productivity Reports (Weekly, Monthly, and Quarterly): Prepare detailed productivity reports on a weekly, monthly, and quarterly basis, highlighting achievements, challenges, and areas for improvement. • Monitoring Activity Goals and OKRs: Closely monitor progress against established activity goals and OKRs (Objectives and Key Results), adjusting strategies as needed to meet objectives. • Using 3CX for Customer Support: Use the 3CX platform to handle customer support efficiently and provide exceptional assistance, ensuring effective communication. • Checking the Company's WhatsApp (Tallos): Regularly check messages received on the company's WhatsApp (Tallos), respond to inquiries, provide information, and maintain an open channel of communication with clients.