Pitzi

• We always strive to write clean code (easy to understand, modify, extend, and test) • We treat code like a garden, always trying to leave it better than we found it • We perform code reviews through Pull Requests (PRs) • We use engineering best practices and agile methodologies • We apply the MVP concept to features: we release the minimum needed to be used and validated • We are always open to constructive feedback on the code • We pursue continuous improvement across all processes • Being agile is in our DNA.

• Design and build an end-to-end renewal strategy (pre-renewal, D-30, D-15, D-7, expiration, post-expiration) • Design multichannel journeys for customer recovery (win-back) • Develop a churn reduction plan for second-year customers • Identify upsell opportunities at the time of renewal • Work with data to map base gaps (email, WhatsApp, payment card) • Propose recovery flows and data enrichment processes • Create segmentations based on behavior and risk • Build dashboards to monitor renewals • Define communication strategy (email, WhatsApp, SMS, push where applicable) • Create strategic copy aligned with Marketing • Define optimal contact timing • Ensure message consistency • Map existing technical capabilities • Define requirements for campaigns and automations • Prioritize necessary improvements • Act as a bridge between business and tech • Ensure compliance with LGPD (Brazilian Data Protection Law) • Manage consents • Structure a secure data repository • Monitor renewal rate by cohort • Forecast future revenue (renewal forecast) • Identify incremental revenue opportunities