Pacifica Beauty

Title: Community & Social Manager Location: New York NY US Remote Marketing Full time Job Description: Beauty With a Higher Purpose! Pacifica Beauty has been a trailblazer in clean, cruelty-free beauty since 1996, offering natural, sustainable products that empower individuals to express their unique beauty while respecting the planet. Our mission is to create high-performance skincare, makeup, fragrance, and body care that promote self-care, wellness, and environmental consciousness. With a commitment to innovation, integrity, and compassion for people, animals, and the planet, we strive to inspire positive change in the beauty industry and beyond. Join us in redefining beauty and inspiring conscious living, one product and one person at a time. About the Role We're looking for a Community & Social Manager who thrives in fast-moving, multi-channel environments. This role sits at the intersection of community building, creator relationships, and social strategy execution. You'll build and run creator/community campaigns, manage day-to-day social community engagement, coordinate events, and monitor brand sentiment across review platforms — all while keeping a sharp eye on what's driving engagement and conversion. This is a hands-on role for someone who can juggle multiple priorities at once, stay extremely organized under pressure, and bring both strategic instinct and operational discipline to the table. Candidates must be based in the NYC area. The role is currently remote, with the possibility of shifting to hybrid in the future. Location: NYC Area required (role is currently remote, with potential shift to hybrid in the future) Reports to: VP, Community Type: Full-time Comp: $95-$110k Based on experience What You'll Do Community & Creator Management - Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar) - Identify, vet, and onboard creators aligned with brand voice and campaign goals - Build and execute creator campaigns from brief to content review to performance recap - Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting) - Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships Social Strategy & Community Engagement - Own day-to-day community engagement across brand social channels (comments, DMs, community interaction) - Execute social strategy aligned with broader brand and marketing goals - Monitor trends and proactively suggest campaign or community opportunities Reputation & Review Management - Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot) - Flag recurring product or customer service themes to relevant internal teams - Maintain brand voice and tone across all public-facing responses Events & Collaboration - Coordinate logistics for brand events, activations, and creator collaborations (in-person and virtual) - Attend and support NYC-based events, pop-ups, and creator meetups as needed - Partner cross-functionally with marketing, PR, and product teams to align event strategy with broader campaigns - Own content strategy and capture at brand events and activations, from shot lists to on-site production, ensuring content is optimized for social and community channels Requirements What You Bring - 5+ years of experience in social media, community management, or influencer/creator marketing - Must live in the NYC area - Extremely organized, with strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously - Hands-on experience with creator platforms and affiliate/licensing tools - Strong writing skills and an ear for brand voice across different channels and audiences - Experience with review/reputation management platforms - Data-curious: comfortable pulling basic performance metrics and translating them into next steps - Event planning and cross-functional event collaboration experience, in-person or virtual - Experience producing or overseeing content at live events (photo/video capture, real-time posting, recap content) - A collaborative, low-ego approach — this role works closely with cross-functional teams - Ability to travel to and attend NYC-based events and corporate meetings, plus periodic travel outside the NYC area for company business (typically 4+ times per year) - Ability to work hybrid in the NYC area as needed Nice to Have - Experience in beauty, wellness, or CPG is a huge plus! - Familiarity with Spark Ads, TikTok Shop, or content licensing models - Basic design or content editing skills (Canva, CapCut, or similar) Benefits - Competitive salary and benefits package. - Opportunities for professional growth and development. - Employee discounts on Pacifica Beauty products. - A supportive and inclusive work culture that values diversity, creativity, and innovation. - Meaningful work that makes a positive impact on people and the planet. Join Pacifica Beauty in our mission to redefine beauty and inspire conscious living. Together, we can create a brighter, more beautiful future for all. Apply now to join our passionate team!

• Manage relationships across creator and influencer platforms (e.g., TikTok Shop, Levanta, CreatorIQ, Shopify affiliates or similar) • Identify, vet, and onboard creators aligned with brand voice and campaign goals • Build and execute creator campaigns from brief to content review to performance recap • Track creator performance and content licensing opportunities (Spark Ads, organic-to-paid conversion, whitelisting) • Cultivate creator relationships beyond the campaign brief, including coordinating and attending in-person touchpoints such as coffee meetings, meals, and brand social events to build authentic, long-term partnerships • Own day-to-day community engagement across brand social channels (comments, DMs, community interaction) • Execute social strategy aligned with broader brand and marketing goals • Monitor trends and proactively suggest campaign or community opportunities • Monitor and respond to reviews across platforms (e.g., Google, Sephora, Ulta, Amazon, Trustpilot) • Flag recurring product or customer service themes to relevant internal teams • Maintain brand voice and tone across all public-facing responses • Coordinate logistics for brand events, activations, and creator collaborations (in-person and virtual) • Attend and support NYC-based events, pop-ups, and creator meetups as needed • Partner cross-functionally with marketing, PR, and product teams to align event strategy with broader campaigns • Own content strategy and capture at brand events and activations, from shot lists to on-site production, ensuring content is optimized for social and community channels

• Own the full commercial relationship with Walmart, Target, and Ulta. • Develop and execute annual joint business plans aligned to company revenue and margin targets. • Lead line reviews, innovation sell-ins, and assortment optimization. • Identify whitespace opportunities, distribution expansion, and productivity improvements. • Establish clear retailer-specific growth strategies that align with each customer’s category objectives. • Own topline revenue, trade spend, marketing investment, and net revenue performance for assigned accounts. • Partner with Insights, Ops & Brokers to analyze POS and P&L to identify growth and margin opportunities. • Build and model financial scenarios (pricing, promotions, assortment changes, distribution shifts). • Partner with Operations and brokers to forecast shipments and sales patterns. • Monitor monthly actuals vs forecast and proactively course-correct as needed. • Partner closely with Marketing to align trade marketing, promotional strategy, and innovation launches. • Collaborate with Operations to ensure strong in-stock performance, inventory planning, and operational excellence. • Work with Finance to manage trade accruals and protect gross margin. • Align internal teams around retailer expectations, timelines, and deliverables. • Develop retailer-specific merchandising, pricing, and promotional plans. • Analyze promotional performance and recommend optimized pricing architecture. • Ensure promotional investments drive measurable lift and long-term brand equity. • Partner with digital teams to maximize omni-channel performance and conversion. • Build strong relationships with buyers, planners, and cross-functional retail stakeholders. • Maintain deep understanding of retailer goals, competitive landscape, and category trends. • Serve as a trusted advisor internally on retailer strategy and externally as a brand leader. • Identify and pursue new distribution opportunities within existing accounts. • Support exploration of new classes of trade and channel expansion. • Provide insight on evolving consumer trends to inform long-term retail strategy.

Company Overview Pacifica Beauty is a renowned beauty care company dedicated to offering natural, sustainable, and cruelty-free beauty products that empower individuals to express their unique beauty while respecting the planet. Our mission is to provide high-quality skincare, makeup, fragrance, and body care items that promote self-care, wellness, and environmental consciousness. With a commitment to innovation and integrity, we strive to inspire positive change in the beauty industry and beyond. Position Overview Pacifica is seeking a highly strategic, analytical, and self-directed Director, Strategic National Accounts to lead our three most critical retail partnerships: Walmart, Target, and Ulta. This role owns both the strategic direction and day-to-day management of these accounts, with full responsibility for revenue delivery, margin management, and long-term growth planning. The Director will develop and execute account-specific strategies that drive distribution expansion, productivity improvement, and profitable growth. Success in this role requires deep expertise in beauty or CPG, direct experience with at least two of the following retailers (Walmart, Target, Ulta), and the ability to independently lead complex retail conversations including line reviews, joint business planning, and promotional negotiations. This individual must be both highly analytical and commercially decisive, able to evaluate POS trends, P&L performance, and promotional ROI while confidently representing Pacifica in executive-level retailer engagements. Key Responsibilities Retail Ownership & Strategy - Own the full commercial relationship with Walmart, Target, and Ulta. - Develop and execute annual joint business plans aligned to company revenue and margin targets. - Lead line reviews, innovation sell-ins, and assortment optimization. - Identify whitespace opportunities, distribution expansion, and productivity improvements. - Establish clear retailer-specific growth strategies that align with each customer’s category objectives. Financial & Analytical Leadership - Own topline revenue, trade spend, marketing investment, and net revenue performance for assigned accounts. - Partner with Insights, Ops & Brokers to analyze POS and P&L to identify growth and margin opportunities. - Build and model financial scenarios (pricing, promotions, assortment changes, distribution shifts). - Partner with Operations and brokers to forecast shipments and sales patterns. - Monitor monthly actuals vs forecast and proactively course-correct as needed. Cross-Functional Execution - Partner closely with Marketing to align trade marketing, promotional strategy, and innovation launches. - Collaborate with Operations to ensure strong in-stock performance, inventory planning, and operational excellence. - Work with Finance to manage trade accruals and protect gross margin. - Align internal teams around retailer expectations, timelines, and deliverables. Promotional & Merchandising Strategy - Develop retailer-specific merchandising, pricing, and promotional plans. - Analyze promotional performance and recommend optimized pricing architecture. - Ensure promotional investments drive measurable lift and long-term brand equity. - Partner with digital teams to maximize omni-channel performance and conversion. Relationship & Influence - Build strong relationships with buyers, planners, and cross-functional retail stakeholders. - Maintain deep understanding of retailer goals, competitive landscape, and category trends. - Serve as a trusted advisor internally on retailer strategy and externally as a brand leader. Growth & Expansion - Identify and pursue new distribution opportunities within existing accounts. - Support exploration of new classes of trade and channel expansion. - Provide insight on evolving consumer trends to inform long-term retail strategy.