Paciente 360

• Plan, set up, monitor and optimize campaigns on platforms such as: • Meta Ads (Instagram and Facebook) • LinkedIn Ads • Google Ads (Search, Display, YouTube) • Monitor campaign performance daily, proposing adjustments and identifying opportunities. • Create and test different targeting, messaging and ad formats. • Set up A/B testing routines and continuous optimization cycles. • Manage budgets, ensuring effective allocation of spend. • Produce reports with consistent analysis, actionable insights and practical recommendations. • Support the team with technical guidance from planning through measurement of results. • Keep up with trends, algorithm changes and industry best practices. • Contribute to the integration of paid media, content and CRM strategies. • Act as an active voice in evolving funnels and campaigns, proposing new formats, messages and targeting strategies.