Grupo Oscar Calçados

• Plan, execute and optimize paid media campaigns (Google Ads and Meta Ads) with a focus on performance and sales growth. • Manage media budget, monitoring KPIs such as ROAS, CAC, CPA and conversion. • Perform continuous data analysis to identify opportunities for scaling and optimization. • Design and run A/B tests for creatives, audiences and campaign strategies. • Develop full-funnel strategies (acquisition, remarketing and retention). • Implement and monitor events, tags and conversions using GA4 and GTM. • Collaborate with e-commerce, CRM and creative teams to align campaigns and product launches. • Prepare reports and presentations with strategic insights and improvement recommendations. • Stay on top of digital media trends and propose new growth opportunities.

• Conduct comprehensive website audits, evaluating UX, conversion funnel, user journey, mobile experience, and checkout • Analyze user behavior using tools such as Google Analytics, heatmaps, and funnel analysis • Monitor and interpret metrics that compose the customer journey, identifying bottlenecks between traffic acquisition (paid and organic) and conversion • Create, prioritize, and manage A/B tests, from hypothesis generation to analysis and documentation of results • Develop and implement tagging plans and data standardization to ensure analysis quality • Serve as the technical interface between Product, Marketing, and Sales teams, contributing to customer experience optimization • Document learnings and structure playbooks and internal CRO best practices.