Willow Innovations, Inc.

• Own the Amazon P&L and financial forecast. Establish and meet annual sales and profitability targets in partnership with VP of Sales. • Responsible for executing the comprehensive Amazon channel strategy (1P/3P) across both US and Canada • Report on Amazon performance against KPIs on a weekly and monthly basis, providing clear insights and analysis of key business drivers. • Own the merchandising and event calendar on Amazon, coordinating closely with the Seller/Vendor Manager on promotional opportunities. Build and manage promotional campaigns including Coupons, Deals, Lightning Deals, to maximize brand presence during key promotional traffic. • Manage advertising budgets to optimize ROAS (Return on Ad Spend) and overall channel profitability. • Serve as the primary daily contact for the Amazon 1P team as well as agency partners. Provide clear priorities, manage weekly calls, and report on performance both operationally and advertising KPIs

• Responsible for demand forecasts across all channels (DTC, DME, retail, and distributor) and customer care support, in all regions and global markets • Develop and maintain an 18-month rolling forecast at the SKU, channel, region level to inform global supply chain purchasing decisions • Identify demand risks and opportunities early and proactively recommend mitigation actions • Own and manage the global demand planning calendar, ensuring forecasts are timely, complete, and aligned with commercial and operational objectives • Lead the demand pillar of S&OP/IBP, ensuring alignment across Commercial, Supply Chain, Finance, and regional stakeholders • Partner closely with the regional sales teams to incorporate pipeline, promotional plans, launches, and market intelligence into the forecast • Collaborate with Product & Marketing teams on NPI, campaigns, and demand-shaping activities • Work with Supply Planning and Finance to align demand plans with capacity, inventory targets, and financial forecasts • Analyze historical sales, promotions, product lifecycle, and market trends to improve forecast accuracy • Develop, track, and report on key demand KPI’s including MAPE and forecast bias, at the market, SKU level • Identify trends, variance, and root causes of forecast error, and implement corrective actions • Drive data integrity and reporting accuracy to support decision-making • Conduct scenario planning for new products, market expansion, and promotions • Drive continuous improvement in forecast systems, tools, and processes, to improve visibility, agility, and decision-making