Okanagan Specialty Fruits

Role Description The Marketing Manager plays a critical executional role within the Marketing & Communications team at OSF, reporting to the Director of Marketing & Communications. This role is responsible for driving integrated marketing initiatives from planning through execution, ensuring work is prioritized, delivered on time, on brand, and tied to measurable business outcomes. This role is for an experienced, highly organized, execution-focused marketer who excels at managing campaigns, content, tools, vendors, and timelines—while collaborating closely with other Marketing Team members, Sales, Leadership, and external partners. The ideal candidate blends creative judgment, analytical thinking, AI fluency, and sales enablement experience, and is comfortable translating technical or scientific concepts into clear, compelling communications. Qualifications - 5 years of marketing experience and demonstrated success executing integrated campaigns and multiple projects simultaneously. - Experience in B2B marketing, food, agriculture, or science-based industries is a plus. - Experience in small and large Event / Tradeshow organization and execution. - Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. - Proven experience managing projects and programs rather than people, with accountability for timelines, scope, and deliverables. - Demonstrated ability to digest technical or scientific subject matter and translate it for diverse audiences. - Strong execution mindset with the ability to work independently and proactively. - Demonstrated experience using AI tools and platforms to enhance marketing productivity, content creation, research, and analysis. - Experience creating sales enablement through the development of lead touchpoints, presentations, one-pagers, product narratives, and customer-facing tools. - Proven hands-on experience executing digital marketing, including SEO/SEM, email marketing, marketing automation, advertising, paid social, and content marketing with the ability to track, analyze and optimize campaign performance. - Demonstrated experience with CRM systems to manage contacts, campaigns, lead scoring, and customer/prospect data. - Excellent writing, editing, and proofreading skills with strong attention to detail. - Professional communicator across written, verbal, video, and in-person settings. Requirements - Microsoft Office (advanced proficiency) - PowerPoint power-user; capable of building executive-level and sales presentations - Adobe Acrobat Pro - AI tools/platforms that enhance marketing productivity - CRM systems (e.g., ZOHO, Salesforce, or similar) for managing contacts, campaigns, and the sales/marketing pipeline - Digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, SEO/SEM tools, email marketing and marketing automation software) Key Responsibilities - Campaign & Project Management: - Plan, organize, and execute multi-channel marketing campaigns. - Manage timelines, assets, approvals, and budgets across concurrent projects. - Ensure alignment with OSF’s annual Marketing & Communications plan. - AI-Enabled Marketing Execution: - Use AI tools to improve the efficiency, quality, and scalability of marketing outputs. - Identify responsible opportunities to integrate AI into workflows. - Performance Analysis & Insights: - Track campaign performance and translate results into actionable recommendations. - Analyze category, customer, or syndicated datasets to inform strategy. - Report on CRM and digital marketing metrics (email performance, web traffic, conversion rates, pipeline contribution) to guide decision-making. - Sales Enablement Support: - Develop presentations, collateral, and tools that support sales efforts. - Align materials with customer needs, channels, and the sales cycle stages. - Content Development & Management: - Oversee creation of digital and print marketing materials. - Manage email marketing, SEO/SEM, and paid digital campaigns to drive engagement and lead generation. - Coordinate website content updates and content calendars. - Digital Marketing & CRM Management: - Maintain and optimize the CRM database, ensuring accurate contact, lead, and campaign data. - Build and manage email nurture sequences, marketing automation workflows, and lead-scoring models within the CRM. - Partner with Sales to align CRM pipeline stages, reporting, and lead hand-off processes. - Manage SEO/SEM, paid social, and other digital advertising channels to grow qualified traffic and leads. - Brand Stewardship: - Ensure brand guidelines, voice, and messaging consistency. - Act as a brand advocate across all platforms. - Events & Trade Shows: - Lead the planning and execution of small and large exhibitions, sponsorships, and events. - Develop objectives and post-event summaries. - Ensure trade show participation leads to measurable outcomes. - Vendor & Partner Management: - Manage external vendors and consultants. - Provide clear direction, timelines, and feedback. - Cross-Functional Collaboration: - Support collaboration across Marketing, Sales, Leadership, and other areas of the company. - Assist with internal communications initiatives. - Social Media & Influencer Support: - Support social media content planning, advertising and execution. - Coordinate influencer partnerships and sponsored content. - Continuous Improvement: - Stay current on marketing tools, trends, and best practices. - Identify opportunities to improve processes and effectiveness. - Additional Responsibilities: - Perform other duties as assigned. Mission Statement Harnessing excellence in talent, passion, culture, technology, and innovation, OSF delivers premium quality tree fruit products in the constant pursuit of a healthier, more sustainable world. Company Description Okanagan Specialty Fruits® (OSF) is a vertically integrated company specializing in the development, growing, processing and marketing of novel tree fruit varieties developed through bioengineering and other molecular tools. Based in Summerland, British Columbia, Canada, OSF was founded in 1996. OSF’s flagship product is its nonbrowning Arctic® apples. Arctic apples provide a sustainable solution to less food waste and improved apple consumption. For company information and partnership opportunities, visit www.osfruits.com .