Obility Consulting

Title: SEO & GEO Manager Location: Remote in Austin, TX Department: SEO Full Time From $65,000 to $85,000 per year Job Description: About Obility Obility is where smart B2B marketing meets action. We help high-growth tech and B2B companies scale without wasting money or time on fluff. We love data, strategy, and tools that actually work, and we’re always testing the next thing that will give our clients an edge. If you like solving problems, learning fast, and getting results you can brag about, you’ll feel at home here. The Role We’re looking for an SEO & GEO Manager to lead organic growth strategies that perform not just in traditional search, but across AI-powered discovery, including Google AI Overviews, generative search experiences, and large language models (LLMs). Once fully trained, you’ll own strategy and execution for a portfolio of B2B clients, acting as a trusted advisor who can translate complex SEO, GEO, and AI concepts into clear, confident recommendations for marketing leaders and C-suite stakeholders. This is a hands-on, growth-stage role for someone with a strong SEO foundation who understands that modern SEO isn’t just about rankings… it’s about visibility, authority, and influence across how buyers actually search today. You’re ready to level up: learning the Obility way, applying proven best practices, and staying curious by testing new tools, tactics, and approaches as search evolves in the AI era. We’re looking for someone with a strong analytics foundation (GA, GTM, GSC) who understands SEO best practices and is willing to learn and grow under guidance from our SEO & GEO Team. What You’ll Do Strategy & Client Leadership - Own end-to-end SEO and GEO strategy for a handful of B2B clients, from research and roadmap to execution and reporting - Develop and present strategies that account for: - Traditional organic search - Google AI Overviews & evolving SERP layouts - LLM visibility and brand representation (ChatGPT, Gemini, Perplexity, etc.) - On-site content updates to improve KPIs - Confidently present to senior marketing leaders and C-suite stakeholders, guiding prioritization and decision-making - Act as the primary SEO/GEO point of contact, building trust through clarity, rigor, and results SEO, GEO & AI Execution - Complete keyword research, pillar and content collection strategies based on the client's goals, competitors, industry research, and how AI systems retrieve and synthesize information - Design content strategies built for humans and machines - Lead technical SEO initiatives, including crawlability, indexation, site architecture, internal linking, structured data, and performance - Monitor and analyze brand visibility across AI-generated answers, identifying opportunities to improve inclusion and accuracy Data, Measurement & Reporting - Partner with internal teams to ensure analytics, tagging, and attribution are set up correctly and evolve with strategy - Own SEO and GEO measurement frameworks using GA4, Google Search Console, Looker, and emerging AI visibility tooling - Build quarterly reports that clearly communicate: - Performance and impact - What’s working, what’s not, and why - Clear next steps tied to business outcomes - Proactively surface opportunities, not just report on past performance Cross-Functional Collaboration - To start, you will work closely with Obility’s Strategy & Execution Director and Senior SEO Strategist to learn the Obility way and ensure adherence to our best practices and formats - Work closely with Content, Organic Social, Paid Media, Data Reporting, and Customer Success to ensure SEO and GEO are integrated into broader marketing programs Thought Leadership & Growth - Stay ahead of SEO, GEO, AI Overview, and LLM trends—testing, validating, and documenting learnings - Support Obility’s growth by sharing case studies, thought leadership, and internal enablement with the sales team, via content creation, and on LinkedIn What Success Looks Like By Day 30: You’ll complete Obility onboarding and training, and begin assisting on client projects with guidance from your SEO & GEO mentors. By Day 60: You’ll have contributed to meaningful client initiatives, applying best practices and starting to make your own recommendations with oversight. By Day 90-120: You’ll be confidently up and running at full capacity, supporting a full book of business independently with oversight from your manager and the strategy director. Qualifications & Experience - 3+ years of progressive SEO experience, ideally in an agency focused on B2B or enterprise clients - Proven ability to build and execute long-term SEO strategies, not just audits or checklists - Strong technical SEO foundation - Hands-on experience with SEO tools such as SEMrush, SEOmonitor, Moz, and other emerging platforms focused on visibility and forecasting - Familiarity with GA4, Google Search Console, Google Tag Manager, Looker Studio - Strong analytical skills and comfort turning data into clear recommendations - Excellent written and verbal communication skills, especially with senior stakeholders - Ability to manage multiple clients and priorities in a fast-paced agency environment Bonus Points - Experience optimizing content and brands for AI Overviews and LLM-driven discovery, including Reddit and content creation - Familiarity with content management systems, especially WordPress - Experience with B2B buyer journeys and complex sales funnels - Comfort experimenting with AI tools, workflows, and automation to improve efficiency and insight This might not be the right role for you if: - You struggle to stay organized or manage multiple projects (note: we use Asana, and most accounts also have a CSM to help with project management) - You’re not excited by learning new skills, experimenting with tools, or trying new approaches - Adapting to new processes or ways of working feels frustrating instead of an opportunity - You’re hesitant to explore AI or other tools beyond the basics, or give up when things don’t work the first time - We’re looking for someone confident, curious, and ready to tackle challenges head-on, even if you haven’t seen it all before. Benefits for Team Members - 25 paid days off in your first year and 9 paid holidays - Fully remote work policy, work from anywhere - 4.5 Day work week - 100% Employer-paid Health Insurance for employees - 100% Employer-paid Life Insurance policy - 3% employer contribution to 401(k) retirement plan - 12-week paid family/parental leave - 20 days paid sabbatical after 7 years - Regular virtual happy hours and game sessions to help you get to know your team members - Once or twice yearly, in-person, company-wide get-togethers - Fun and inclusive company culture that supports employee development and teamwork - Salary band: $65,000 - $85,000 USD. Final compensation offered is determined by your skills and experience.

Title: Paid Media Strategy Director Location: United States Department: Paid Media From $90,000 to $120,000 per yea Job Description: The Paid Media Strategy Director is a standout expert in the field of B2B paid media (paid search, display, paid social, programmatic, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. They have a proven track record of B2B digital marketing success and their peers often recognize them as the “go-to” resource for campaign execution and strategy. Through years of building and launching successful digital marketing campaigns in the B2B space, they have gained the expertise necessary to develop winning strategies for highly complex, high profile clients. Because of their extensive agency/client experience, attention to detail and strong problem solving skills, they are involved in all new client strategy and onboarding stages to ensure clients hit performance targets. Their primary focus is on managing and coordinating the activities that drive increased marketing qualified leads, sales opportunities and revenue goals. But they also play a pivotal role in coaching and leading others on the team and are deeply involved in departmental initiatives and innovation. Key Results Areas - 75% client retention trailing 9 months - Positive client feedback scores from our quarterly client survey - Positive team 360 feedback from our quarterly team survey - Account performance; year-over-year and/or quarter-over-quarter improvement in key lead quality and revenue metrics (MQLs, Ops, Revenue, Cost per X) or front-end conversion lead data - Maintain quality deliverables for clients, ensuring deliverables are free of errors, on strategy and on time - Support the paid media department initiatives outlined by the Director of Data & Optimization Responsibilities - Manage 6-8 B2B SaaS clients’ paid media accounts including day-to-day client communication, deliverables, monthly reports and all research and strategy efforts pertaining to B2B client engagements - Optimize client accounts to client business objectives - Maintain good communication with clients and articulate current performance (& reasons behind performance) to both the client & upper management - Create budget recommendations and projection models that determine allocations within paid media - Provide senior-level support to clients managed by other team members as needed - Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops or documentation - Contribute to marketing efforts for Obility via case studies and thought leadership - And above all, treat others with respect, maintain a positive attitude, recognize and celebrate the success of your teammates, meet deadlines and follow through on commitments, look for ways to make your co-workers smile and look for opportunities to help us improve processes Desired Experience and Skills - 5+ years of digital marketing experience with a proven track record of B2B lead generation success - At least 2 years working directly with notable B2B clients and B2B company stakeholders, including working with lead generation of long sales cycles - Strong presentation and communication skills with the ability to present effectively and persuasively to both internal and external audiences - Great attention to detail with a track record of strong analytical skills - Ability to manage multiple clients/assignments in a fast paced environment - Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, and Meta Advertising, GA4, and Google Tag Manager - Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc. - Experience with marketing automation platforms (Marketo, Hubspot, Eloqua, etc.) and/or CRM reporting and programs (Salesforce, MS Dynamics) - Experience in using AI tools for data analysis and creating new processes - Experience training others in paid media and marketing automation platforms - Experience with management of other team members and building departmental processes Benefits for Team Members - 25 paid days off in your first year and 9 paid holidays - Fully remote work policy - 4.5 Day work week - 100% Employer-paid Health Insurance - 100% Employer-paid Life Insurance policy - 3% employer contribution to 401(k) retirement plan - 12-weeks paid family/parental leave - 20 days paid sabbatical after 7 years - Regular virtual happy hours and game sessions to help you get to know your team members - Once or twice yearly in-person, company-wide get-togethers - Fun and inclusive company culture that supports employee development and team work