Normative

• Solve problems using an outcome-driven design approach • Design at the various stages of product innovation • Develop artifacts and tools that facilitate change at organizations • Support UX research activities • Synthesize multiple inputs to create cohesive narratives and designs • Articulate the business outcomes, goals, and metrics • Map product features to business outcomes and customer goals • Work collaboratively in a multidisciplinary team • Advocate for accessibility and inclusivity in digital service design